Jamba Going Places............BOOYAH?
I like the new direction that Jamba has been going this year.
1. The agreement with Nestles to sell their products nationwide will greatly
help brand recognition, especially if Nestles does a media blitz (which hanson
or Jones never had). If sells go really well, Nestles may even buy Jamba.
2. Now Jamba Juice is keying in on their own stores by offering a healthy
breakfast menu. In Fact they will serve a free breakfast to anyone who walks
through the door from 6 A.M to 10 A.M. on April 8th to introduce it. I'd like
to see new stores set up in malls and next to gyms and training facilities.
Here is the link about the breakfast if you want to go there:
http://www.qsrmagazine.com/articles/news/bychain.phtml?id=1423
I don't personally think the Starbuck merger idea would work for them, but
that's just me. Dairy Queen (they own Orange Julius), Mac Donald's, Burger King
& Wendy's have all taken the heat because of their menus and have been looking
anything to satisfy the health conscious and dieters. Jamba would be a cheap
enough investment for any of them.
What do you Think?
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That stock is dead money. Look for a real winner in this tough environment.
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