Buy - Price 15.60 on Jan. 27
by Sterne Agee & Leach

The biggest risk for RCII and the rent-to-own industry is rising unemployment...[plus] increasing regulatory risk to the pay-day loan industry and potentially the rent-to-own industry... .We reiterate our Buy on and maintain our 17 target, based on eight times our FY09 EPS estimate of $2.10. Market cap: $1.05 billion.

The rent-to-own company was among the most active names on the Nasdaq Tuesday.

From a recent Mad Money show:

"Rent-A-Center is ideal in this environment . They make all their money on interest. That's what we want in hard times."

From a recent Mad Money show:

"Rent-A-Center is ideal in this environment . They make all their money on interest. That's what we want in hard times."

Shares of this rent-to-own retailer were among the most actively traded on the NASDAQ Tuesday.