everyone needs soap

A combination, though, of low petroleum prices, lower raw costs and a consumer who has to buy necessities will always buoy the Procters (PG) and the Johnson & Johnsons (JNJ) and the Krafts (KFT) and the General Mills (GIS) right back.

Cramer: When to Buy JNJ and Mickey D's: Jim Cramer discusses the latest trading ideas in his Action Alerts Plus portfolio.
Click here to watch the video.

“Here we go with the slaughter of the soft-goods consumer stocks, the killing of the smoke-eat-drink-wash stocks that we get over and over again as people imagine a quick recovery and don't recognize that a recession, short or long, gives us better compares. We have to hear about the strong dollar and how it hurt them, and then we take them down because they have been so-called leaders and are so-called immune, even though you can hardly call them leaders and I don't know a soul who thinks they are immune.
The simple fact is that defensive is not going to go out of style, although the stocks ebb and flow with the futures and with those knuckleheaded enough to believe that all is going to accelerate with the economy.
A combination, though, of low petroleum prices, lower raw costs and a consumer who has to buy necessities will always buoy the Procters (PG) and the Johnson & Johnsons (JNJ) and the Krafts (KFT) and the General Mills (GIS) right back.
These stocks react poorly either to rotations like we are having into infrastructure or to inflation, which everyone has decided we are going to have because of all of the money that is printed.
I like to buy these stocks on any weakness because we have rampant deflation that still can't be cured by what we have printed, and because in the end, year-over-year compares here will be better than for just about any other industry group.
So go join the selling, as long as you buy them back when you are finished.”

Cereal: It's What's for Dinner: RealMoney.com contributor Dan Dicker explains to Debra Borchardt why cheaper grain prices don't translate quickly into cheaper prices at the grocery store.
Click here to watch the video.

Good dividend

SURVIVING THIS DOWNTURN

Retail's Cashed, Economist Warns: Brian Levitt, corporate economist for OppenheimerFunds, says the Wal-Mart and the Tiffany's shopper is tapped out, and that's why investors should be wary of retail stocks. He also advises against buying auto and casino stocks despite their single-digit stock prices.
Click here to watch the video.

defensive

Warren B

Too slow but strong

burned me

like putting money in the bank. Slow growth

Borrriiinnnngggggggggg.

safty

dividends, long history, solid history

I think it will fall in any market correction; price has advanced too quickly

Their last earnings report was pathetic and I think Unilever is a much more forward thinking company

All talk and no action.

price too high?