And while we are at it, you, Prudential (PRU), and you, MetLife (MET), and you, Hartford (HIG), and you, Principal (PFG), are one firm.

From a recent Mad Money show:"Here's the problem: There was a report that came out that said Principal needs to raise money. I believe that report, so I'm saying no to that stock."

From a recent Mad Money show:"I do not want Principal, I do not want Manulife Financial (MFC), or Hartford Financial Services (HIG) or MetLife (MET).

Tim Call, a portfolio manager with Capital Management in Richmond, Va., sees promise in various financial groups, including insurance. He also likes Principal Financial Group (PFG), a Des Moines-based leader in servicing small and mid-range 401K retirement plans. The company trades for only four times 2009 expected earnings. "Don't look for banks," he says, noting insurers are "in better shape and just as oversold."

4.84%

Principal Financial cut its annual dividend in half, to 45 cents a share, for a 2.10% yield. It's priced on the NYSE at a bit above 21. Des Moines-based Principal expects to post third-quarter operating earnings per diluted share of 92 cents to 97 cents, in line with Wall Street estimates, and net of 30 cents to 40 cents, versus analysts' consensus of zero.

PE of 14, a PEG of 0.70, and it pays a yield of 2.4%.

Principle Financial Group.

Retirement savings, investment and insurance products and services.

Note the insurance if you don't like 2008 for this.

Principal Financial (PFG) was upgraded to Neutral rating from Sell at UBS. Price target holds at $55 while FY08 eps estimates lowered to $4.22 from $4.38.

$95,000 average annual pay