Had a run of bad luck and and bad decisions, but seems right now and has a solid customer base that's very sensitive to financing and consumer spending - if those ease, the effect will be pronounced.

At $7.50 it’s worth the bet that the company is going to turn around, said Guy Adami.

good management

Makes big cranes

Reputation and global market.

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Manitowoc (MTW), Textron (TXT). These are $30 and $40 stocks.

If you want to buy a crane, you have to talk to these people...they don't make crappy cars or sell home mortgages to people that can't pay.

severely undderpriced

From a recent Mad Money show:"No, no, no. They overpaid for that acquisition. I'm double-selling, no, triple-selling that company."

stagnant, poor dividend

Watching this one

DAYTRADERS

global expansion and trade