Mad About Options: Marvel Entertainment Flashback: The Mad About Options crew takes a look back at Jim Cramer's comments about Marvel Entertainment.

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While our list of attractive dividend payers includes mostly defensive consumer names, Mattel and Meredith are riskier choices. Toy maker Mattel surprised Wall Street with bad fourth-quarter profits, and Meredith, publisher of Better Homes and Gardens and other magazines, has been stung by the drop in print advertising. Meredith doesn't seem too fazed because it recently raised its dividend -- albeit by a penny a share.

Hold - Price 12 on Feb. 2
by Wedbush Morgan

Reducing our target to 13 from 15, reflecting a price/earnings multiple around 9.5 times our 2010E-EPS of $1.36. As we believe '09 earnings will be severely depressed, we use our '10E-EPS, reflecting a more normalized operating environment...Risks to target include a broad consumer slowdown, commodity costs, a prolonged Barbie recovery and uncertain box-office performance of related films. Market cap: $4.3 billion.

Strong Buy - Price 16.35 on Jan. 6
by Needham & Co.

HIT Entertainment has awarded Mattel the rights to sell metal and plastic Thomas toys beginning in 2010. We believe this could add over $50 million in incremental revenue to Mattel's sales in 2010, and should also help EPS modestly. The Thomas license, added to the rights to sell WWE [wrestling] toys beginning in January of 2010, and the likelihood that MAT has the rights to sell toys tied to Disney/Pixar's Toy Story 3 gives MAT an unusually high degree of sales visibility this far out. But MAT faces considerable headwinds from the rise of the U.S. dollar compared with...notably, the euro, the British pound, the Mexican peso, and Australian and Canadian dollars...[which] will likely hamper 2009's growth in sales outside the U.S. Finally, we believe retail toy sales declined by as much as 5% in 4Q08, and that retailers ended the year with higher-than-desired levels of inventory. We are reviewing our estimates in light of these recent developments. Market cap: $5.9 billion.

PE of 14

5.4%

Mad About Options: Marvel's a Tired Story: The Mad About Options crew reviews Jim Cramer's recent bearish comments about Marvel Entertainment and offers options strategies for traders and investors. Also hear options ideas for Freeport-McMoRan and MetLife.
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Barbie Girl, in a Barbie World Wide Web
The Talented Blonde, Kristin Bentz chats with Chief Barbie Girl, Rosie O' Neill on the launch of Mattel's new subscription site for girl and all things Barbie, BarbieGirls.com

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3.8 Yield on an annual December dividend. PE of only 12.7 and more than 30% off its 52 week high.

Mattel, may also have a breakout hit. They’re putting together a game called "U Dance". It’s not part of a game system, so there is no dance pad. It simply uses motion detection to teach movement. It’s fun, it’s social, and it retails for under $100 dollars. -- Jeff Macke

people didn't buy toys like they normally have. Their costs are going to escalate next year.