More important, it can spur a spate of buying in the like-minded plays, so let me give them to you. First is Kellogg (K), which had a terrific quarter and isn't up enough. Nice share-take, excellent expense control.

"Did the short-sellers go nuts on swine flu and presume that we had something out of Stephen King's The Stand on our hands? Did they think that somehow this pandemic was going to affect the earnings of Kellogg (K) or Exxon (XOM)? Or maybe Wyndham (WYN) or Visa (V)?" ("Flu Panic Led Shorts to Lean too Far," 4-30-09)

Shares of the world's largest cereal maker, Kellogg Co., rose on Thursday after the company said its first-quarter profit increased on cost cutting measures and beat analyst estimates.

dividend

From a recent Mad Money show:"I don't know. It's a 52-week low, but I'm not excited about that one, or HJ Heinz (HNZ). I want to scale out as it goes higher."

From a recent Mad Money show:"I don't know. It's a 52-week low, but I'm not excited about that one, or HJ Heinz (HNZ). I want to scale out as it goes higher."

Kellogg

Cramer expanded the good "bank" list to include Verizon (VZ), Salesforce.com (CRM), Kellogg (K) McDonald's (MCD) General Mills (GIS), and Bristol-Myers Squibb (BMY). He owns the latter two in his Action Alerts PLUS portfolio.

“I agree with [Jim Cramer], I think you want to be going with these consumer staples here,” said Fitzpatrick. Kellogg saw a deep low in early December, and now the stock’s just above its moving average (the average price over a set number of days – a key technical indicator). A nice 3.1% dividend yield sweetens the pot for this potential long-term play. Fitzpatrick recommended waiting for $48.50 to buy into the cereal maker, with a protective stop around $43.

Kinross

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