under value

payday loan and pawn shop, expansion

Good in "up or down" market

with with the mortage mess I believed pawn shops may benefit from people trying to raise money for house payments and also helps in a slowing economy

poor man's bank

Good upside potential and affordable for me.

exploit the poor

300% return on most loan engines speading their business across the country great market niche,growing at a fair pace

cramer

another play on hard times

expensive valuation

I think that there is way too much competition among the payday lenders and no real barrier to entry in this industry. I also worry that these businesses will get regulated to death at some point.

Highly ethical company gouging the living daylights out of America's (and soon Mexico's) most vulnerable. Awesome. Seriously, though, aside from the short squeeze potential, why pay such a premium for the company. It's going to fall hard when it misses a Q.