The animation studio was among the most active names on the NYSE Monday.

Disney's (DIS) got Wall*E in the top-animated-film category, and DreamWorks (DWA) has Kung Fu Panda.

Greenfield said "Madagascar 2" will be a big driver for Dreamworks(DWA), which he deems a buy.

PE of 12

Dreamworks (DWA) upgraded at Jefferies. Rating raised to buy from hold. Maintains 2008 EPS estimates of $1.65 and price target of $33.

Broadway Producers: Hooray for Hollywood: Stewart Lane, producer of Broadway hits including 'Legally Blonde' and 'The 39 Steps,' discusses the new economics of Broadway and why you will see more Hollywood blockbusters -- and stars -- on the Great White Way.

Click here to watch the video.

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Neutral - Price 31.69 on June 10
by Cowen & Co.

Kung Fu Panda will likely be DWA's first non-Shrek film to exceed $200 million domestic box office...We expect Panda to perform roughly in-line with Madagascar....We believe DWA shares are likely to trade near current levels through the release of Madagascar: Escape 2 Africa on Nov. 7, which should be the next catalyst for DWA (up or down). We [reiterate] Neutral rating, due to DreamWorks' uneven track record [on] film quality. Market cap: $2.9 billion.

It's easy to see why newly opened Kung Fu Panda, Dreamworks Animation's (DWA) stab at Chinese martial arts, is winning over the critics: It features a panda (sired by a goose that runs a noodle shop). You'll recognize the voices of Jack Black, Angelina Jolie, Jackie Chan and Dustin Hoffman. Did we mention the panda? But a 41% surge in the stock since January suggests that Wall Street counted this golden egg before it was laid, and well before the film opens this weekend. It remains to be seen if enough fans will be won over. At about 30, Dreamworks shares trade at 18.6 times projected 2009 profits -- com- pared with 13.3 times for Disney (DIS) and 13.2 times for movies and entertainment stocks. The stock price translates into nearly 4.3 times projected 2008 sales, compared with 1.7 times for Disney. Billed as wholesome family fun, Kung Fu Panda targets the young -- and the young at heart. But a sizeable chunk of this demographic -- at least the male half -- might be distracted this weekend by Adam Sandler's inexplicable and fuzzy charm in You Don't Mess With The Zohan, while Mom and sis join the line for Sex And The City. Cowen analyst Doug Creutz thinks Panda needs to rake in $55 million to $65 million its first weekend to stay on track for the domestic box-office haul of $200 million to $225 million priced into the stock. Given the increasing competition among animated films, and "lack of long-term growth catalysts," Creutz questions if the film can outperform market expectations.

own 1 share for 5 year old son