Buy -- Price 13.06 on March 17
by Sterne, Agee & Leach

Initiating with Buy and 17 target...and are introducing our 2009 and '10 EPS estimates of 97 cents and $1.23, respectively. Although the stock has appreciated significantly in [recent] weeks...DKS is well positioned to maintain earnings power, despite sharp declines in sales productivity. Macro headwinds...and increased savings rates are likely short-run challenge[s]...The sporting-good channel is among the most fragmented U.S. retail channels; DKS, the largest player, controls about 11% of sales. Several large rivals have high degrees of leverage and may be unable to survive a severe, prolonged recession...[We see] DKS' goal of 800 stores [as] attainable when substantial capacity contributed by rivals is taken out. Market cap: $1.5 billion.

The largest publicly traded U.S. athletic-equipment chain was among the most active names on the NYSE Tuesday.

Consumer Stocks Are Down, But Not Out: Chris Guinther, portfolio manager of the RidgeWorth Small Cap Growth Stock fund, says don't count out consumer-based stocks like Dick's Sporting Goods, Life Time Fitness and AutoNation just yet.
Click here to watch the video.

If you want to play retail I’d keep an eye on Dick’s [DKS], says Guy Adami. I like it ahead of earnings.

From a recent Mad Money show: "I read through the conference call. They kept the inventory low and they're going to continue to expand. You can pull the trigger under $21 a share."

Dick's Sporting Goods (DKS) upgraded to Buy rating from Neutral at UBS. Price target holds at $29 while FY09 eps estimates cut to $1.25 from $1.45.

Dick's Sporting Goods (DKS) was downgraded to Neutral rating from Buy at UBS. Price target cut to $29 from $35 while FY 2009 eps estimates hold at $1.45.

Have shares

dominant

started in my home town

retail is no where to be especially this specialty store

Not too keen on retail and this is a company that needs amangement change as much as the GAP or it wil become a GAP