probably the best play out there for video games: has DJ Hero coming out and Call of Duty did 310 mill the first day

best game company

Buy under 10 ; this was recommended on Fast Money and said it was the best video game play

With its experience in developing and marketing console, PC and online games, Activision Blizzard may see its shares rise as much as 29% in a year.

Good games.

Number of big games in pipeline that histiorically have been big sellers

market leader in video gaming

Undervalued

Outperform - Price 12.76 on June 9
by Pacific Crest

We're raising our estimates after the E3 [electronic entertainment expo in Los Angeles], based on increased confidence in Activision's upcoming slate. We believe the introduction of DJ Hero [a music videogame] and reintroduction of Tony Hawk [a skateboard game] require higher dollar estimates than we previously assumed, among other adjustments. Our 2009 revenue and earnings-per-share estimates go to $4.90 billion and 67 cents, from $4.85 billion and 65 cents....We are initiating 2010 estimates ... of $5.30 billion and 78 cents. Our target goes to 15, or 19 times our new 2010 EPS estimate, from 13. Most of the 2010 growth in our model comes from a stronger catalog in the first half, given our positive stance on Activision's new opportunities for the second half of 2009. We believe it is shaping up to be another strong year. Market cap: $17.3 billion.

solid gaming stock

Great product - poor results