BUY

recession proof

We have leaders, so we have winners. Amazon (AMZN), Apple (AAPL), Google (GOOG) and Microsoft (MSFT) are making moves that have us thinking about tech in a positive way and make us recognize the power of the Web renewed.

Kaminsky said money managers are in a bind now because they are wondering how they can participate in stocks like Amazon when they are up so high. Terranova said there is more room for Amazon (AMZN) to go higher because $150 billion ecommerce industry is growing.

Amazon.com rallied hard last week after investors caught wind of the company's third quarter results. Expect the trend to spill over into this week.

Q: Barron's: For starters, why are you so high on the Pacific Northwest?

A: Delafield: Many companies in the Pacific Northwest are undercovered and underserved by both Wall Street and the institutional-investment community. Of course, you have Starbucks [SBUX], Amazon.com [AMZN], Boeing [BA], which still has its main manufacturing facilities here, even though it's headquartered in Chicago, and Microsoft [MSFT]. But beyond them, the coverage drops pretty rapidly.

Or Amazon (AMZN). Can you believe the stock's going up on a product? That's so old days. True bull-market behavior.

Amazon (AMZN) has become the "virtual river" for getting just about any consumer retail product you want at the lowest price possible. Books, CDs, DVDs, flat-panel TVs, pants, shirts, dinnerware, cookware, coffee and just about anything you can think of can be found and purchased at Amazon.com — and in most cases with no state sales tax and even no shipping charges.

Amazon was founded in 1994 by Jeff Bezos out of his garage in Bellevue, Washington. Bezos attracted the attention of businessman Nick Hanauer. Hanauer believed in Bezos' idea and decided to invest $40,000 in the venture. Five years later, Amazon had raked in over a billion dollars in sales.

An idea, some capital, the will to succeed and a receptive public. This is the essence of capitalism.

I like their business and service.

"On one side you have the big would-be buyers. On the other, there is a host of smaller players. The big fish are Amazon (AMZN), eBay (EBAY), Google (GOOG), Microsoft (MSFT) and Yahoo! (YHOO), according to Aggarwal." Read more from Scott Moritz here.

I have STC when I should have kept the position open and BTO when I should have walked away.

PE ratio is too high

too high short term

Overvalued. Too much growth already baked into the price. The company's doing exciting things, and I might be wrong, but it's just way, way too pricey here.

Too pricey. Kindle overrated.

weak retail sector

Price too high

Too pricey for today's market

No upside.

Stock dissapoints. Steady stream of insider trading eats all profits before it can get to shareholders. Shows they don't believe in their product.