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Press Release Source: Celsius Holdings, Inc.


Celsius Expands the Calorie Burning Beverage Category with Introduction of Green Tea
Thursday July 31, 3:09 pm ET
The Latest Addition Expands Calorie Burning Benefits into a Non-Carbonated Option with
Ready-to-Drink Teas -- Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai,
Available in September 2008


DELRAY BEACH, Fla.--(BUSINESS WIRE)--Celsius Holdings, Inc. (OTCBB:CSUH - News) announced
today Celsius®, the original calorie burning beverage, now introduces two Green Teas:
Peach Mango and Raspberry Acai. Celsius Green Tea Peach Mango and Celsius Green Tea
Raspberry Acai offer the same benefits and great taste as sparkling Celsius, which burn up
to 100 calories or more per can, by raising metabolism over a 3-hour period generating
increased energy and alertness.
ADVERTISEMENT


Ready-to-drink (RTD) Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai
have been created to meet the consumers’ increasing awareness of the many health
benefits that Green Teas offer. RTD teas are a $7.4 billion beverage category growing at
30% over the past year and expected to reach $15 billion by 2012.

According to Irina Lorenzi, Vice President of Innovation for Celsius, “Today, people
want more out of their beverages. We want health, we want function and we want good
flavor. Celsius Green Teas offer a non-carbonated choice for those consumers looking to
burn calories. We chose the peach mango and raspberry acai flavors because of their high
appeal among target consumers.” Ms. Lorenzi added, “As part of our vision to grow the
calorie burning category we have taken our proven formula beyond sparkling to green teas.
In coming weeks, we look forward to announce the launch plan of our major chains and
retailers.”

The Celsius® Green Teas are powered by Metaboost™, the same active ingredients in
sparkling Celsius -- a proprietary blend of Green Tea with EGCG, Ginger, Caffeine,
Calcium, Chromium, B Vitamins and Vitamin C.

Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry Acai contain no sugar, no
preservatives, no benzoates, no HFCS, no artificial flavors, no artificial colors, no
aspartame, and have very low sodium.

About Celsius Holdings, Inc.

Celsius, a Sponsor of the Open Casting Call for the Biggest Loser, Will Be on Site
Sampling and Educating Participants
Thursday July 24, 5:20 pm ET
Open Casting Call for Season 7 of The Biggest Loser, NBC's #1 Hit Reality Show, Set for
Saturday, July 26th at the Hard Rock Live in Hollywood, Florida


DELRAY BEACH, Fla.--(BUSINESS WIRE)--Celsius®, the award-winning Original Calorie Burner,
is a sponsor of the open casting call for The Biggest Loser at the Hard Rock Live in
Hollywood, Florida. On July 26th, 2008, Hard Rock Live and NBC 6 will host auditions for
teams of two for Season 7 of The Biggest Loser, the #1 reality fitness & weight loss TV
series. Free samples of Celsius, along with product information, will be available for all
participants at the casting call.
The Biggest Loser offers severely overweight participants the opportunity to undergo a
radical physical and emotional makeover, plus the chance to become the Biggest Loser and
win $250,000 dollars.

Celsius has been shown to burn calories by raising metabolism and providing sustained
energy. Multiple clinical studies have shown a single serving of Celsius:


Burns up to 100 calories or more per can
Raises metabolism over a 3-hour period
Delivers sustained energy and a sense of focus without the jitters
The most recent clinical studies using a 10-week moderate exercise program show
significant increases in the benefits of exercise when consuming a single serving of
Celsius everyday and before physical activity.

Celsius has won 6 beverage awards in the last 2 years, which is unheard of in the beverage
industry. Celsius has been featured on Extra, the Food Network, The Today Show, and many
others.

Irina Lorenzi, VP of Innovation for Celsius, says, “This is the perfect opportunity for
potential participants of The Biggest Loser wanting to make a healthy lifestyle change and
get in shape to sample Celsius. They will be able to discover how great Celsius tastes,
learn more about our clinical studies, and realize how easy it is for them to replace a
high calorie beverage they currently drink with Celsius so they can easily achieve their
fitness goals.”

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH - News) markets Celsius®, the original, great tasting
calorie burner that is backed by science, through its wholly-owned operating subsidiary,
Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment
through science and innovation. Information about Celsius Holdings, Inc. is available at
our website. More information about Celsius, the original, great tasting calorie burner,
is available at http://www.celsius.com.

Texas Premium Distributes Celsius to Grocery Channel in Texas
11:09a ET June 19, 2008 (Market Wire)
Celsius Holdings, Inc. (OTCBB: CSUH) announced today their distribution partnership with
Texas Premium Foods. Celsius(R), the original, great tasting calorie burner, a healthier
choice that has been clinically tested and shown to burn calories, by raising metabolism
for over a 3 hour period now has broader access to the grocery channel throughout Texas.

Texas Premium Foods with distribution centers based in Dallas, Houston and Austin services
the entire retail grocery channel through out the state of Texas. With this distribution
coverage, Texas Premium Foods and Celsius were able to secure DSD placement with major
retailers such as Central Market, H-E-B, Kroger and United Market Street.

Momentum continues to grow strong with these additional grocery chain authorizations.
H-E-B store sets with Celsius will soon be completed in the Austin, Houston and the Texas
Valley areas. Additional merchandising continues with placement of displays, end caps
and/or Celsius racks in the higher volume stores in the Kroger chain.

"Under the Meridian Distribution umbrella, Texas Premium Foods' professional approach in
assisting and building their DSD business with Celsius has been great." Dick McGee, COO of
Celsius added, "Texas Premium Foods regional sales managers throughout the state really
understand our target market. Partners like this are extremely important, as we build our
brand and new category in the beverage business."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned
operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the
emerging $36 billion functional food and beverage industry, as the creator of the negative
calorie beverage category and as a pioneer and leader in developing healthier beverage
choices. Celsius, Inc. is building unique distribution strategies to gain broad
penetration in all channels serving its consumer targets in all geographies. The continued
mission of the company is to provide healthy everyday refreshment through science and
innovation. Celsius is available through multiple channels including grocery, drug,
convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine
establishments such as Walgreens, CVS, H-E-B, Krogers, Vitamin Shoppe, Raleys, QFC,
Hi-Health, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug
Mart, King Soopers, Dillons, Fry's, Smiths, Demoulas Market Baskets, Bristol Farms and
Central Markets. For more information about Celsius and Celsius, Inc., please visit
http://www.celsius.com. For investor information, please visit
https://www.celsius.com/11-5_Investor_Info.htm.

About Celsius(R)

Celsius, the original, great tasting calorie burner, is a healthier choice that has been
clinically shown to burn calories by raising metabolism and significantly enhances the
benefits of regular exercise. The most recent clinical studies show significant increases
in the benefits of exercise when consuming a single serving of Celsius before physical
activity. Celsius contains Metaboost(TM), a proprietary blend of ingredients including
Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C.

What are you going to do when you aren’t in the stock and the Latin American
distribution deals are announced?
As the people here who have been doing our far share of networking and DD have found
factual data on Celsius being on TV in Chile. Also don’t forget the Celsius web site in
Spanish. This strongly tells me that this company is not a press release machine but is in
fact just building this business and in the end the stock price will take care of itself!

You penny flippers are not likely to see this dip back to the .12 range in my opinion

Links here for the Chilean TV and Website

http://www.celsiusdrink.cl/

http://www.facebook.com/video/video.php?v=1020415108072

I'm long on Celsius and management to build this business for the long term share holder
value not some nickel and dime penny flipping nonsense.

I am still long myself. I like the Latin America move. I find it interesting and a good
find w.g.. I think the stock is still undervalued and look forward to seeing where those
CVS stores are at. I like the fourth study because it sets them apart from other
beverages.

Wow! I really liked those. Thank you so very much for your DD.

Some very interesting links in Latin America and as long as I have been following this
stock I will not be flipping here yet but nothing wrong with doing what is best for you.
TUGGLE you more than likely were way over due on it!

http://www.facebook.com/video/video.php?v=1020415108072

http://www.celsiusdrink.cl/

Well, tuggle055 good for you. Nothing is wrong with taking a little of the top. It gives
people like me a chance to enter into a position.I most certainly hope you do not get your
wish.lol. Because I just bought some today. I just don't see it going lower. The stock was
hammered and way oversold. Celsius is really close to their earnings and I am sure news is
right around the corner. Not sure about the spanish website. Anyone have a link to it?

I hope those Spanish cats can read English.

I sold about 1/3 of my holdings today for a nice profit. I will buy back the same number
of shares as soon as the shorts beat it back.

Let me buy you a drink. :)

This is from the new Spanish website.

Last edited on: 07-31-2008 03:38 pm