PRESS RELEASE - March 08, 2007
Celsius®, Earth’s First Calorie Burning Soda, Wins Prestigious 2007
Global Beverage Innovation Award as Best New Functional Drink
Celsius® earns double-winner status as runner-up
in Best New Health Initiative Category
Delray Beach, FL—(March 8, 2007)— Celsius Holdings, Inc. (OTC BB: CSUH.OB) announced
today that Zenith International Publishing, through its Beverage Innovation magazine,
named Celsius ® , earth's first calorie burning soda, as the Winner of its Best New
Functional Drink for 2007 and runner-up in the Best New Health Initiative category. Double
winner Celsius was recognized at the 2007 Global Beverage Innovation Awards held March 6-8
in Madrid, Spain. The third Innobev Global Soft Drinks Congress Awards Dinner was held at
the glittering Casino de Madrid and attracted a record 120 entries from over 17 countries.

In winning the Best New Functional Drink category, Celsius was required to prove its
calorie burning claims on a scientific basis and was called, “A category pioneering
calorie burning drink.” Celsius was chosen the winner over a host of others by a panel
of independent judges. “This year’s variety of entries and the number involving health
and sustainability initiatives was extremely impressive. These awards demonstrate the
ability of this industry to reach consumers in new and exciting ways,” said Bill Bruce,
Zenith International Publishing Managing Editor.
“We’re extremely excited and proud to have Celsius honored by an illustrious panel of
judges at the most prestigious global beverage congress,” said Celsius Holdings, Inc.
CEO Steve Haley. “Confirmation of our claims and the functional benefits Celsius brings
to consumers was critical in developing the product and a true differentiator for us. This
award is further proof that our overall philosophy as a sports nutrition company of
bringing healthier products with true functional benefits to consumers is becoming
recognized and mainstream.”
About Celsius
Celsius has been clinically proven to burn calories, boost energy, and increase
metabolism, on average 12% for up to 3 hours. Celsius contains a healthy blend of
ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and
Vitamin C. Celsius contains none of the bad ingredients typically found in soft drinks -
no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it
has very little sodium. Celsius is a dietary supplement regulated by the FDA for food
safety and quality manufacturing, and by the FTC for product packaging claims.
Celsius® is not a replacement for exercise and is not a weight loss product; it is a
replacement beverage for people who love the great taste of a soft drink and the energy of
an energy drink, without the bad-for-you ingredients.
Celsius has received many awards, accolades and broad recognition for its innovation and
appeal to the consumer. Most recently, respected industry analysts DataMonitor ranked
Celsius and calorie burning beverages as the “Number One Food and Beverage Trend for
2007”. Our recognition as Beverage Industry Magazine’s “Best New Product –
2005”, CSP Retailer’s Choice “Finalist for Soft Drinks 2006.” Celsius has been
featured on more than 725 television news casts including the “NBC Today Show” with
Matt Lauer and was a recent participant in the Oscars Gift Bags.
Celsius® is available in 5 great tasting flavors including Orange, Cola, Lemon-Lime, Wild
Berry and Ginger Ale. Each 12 ounce bottle of Celsius® retails for about $1.99. For more
information and to review the clinical study, visit www.celsius.com.
About Celsius Holdings, Inc.
Celsius Holdings, Inc. (OTC BB: CSUH.OB) manufactures Celsius through its wholly-owned
operating subsidiary, Celsius, Inc. Celsius Inc., a leader in the emerging $25 billion
functional food and beverage category, is focused on the development and marketing of
healthy, performance-based beverages. Celsius, Inc. is an innovative sports nutrition
company dedicated to bringing consumers healthier refreshment through science and
nutrition.
Sincerely,

Steve Haley, CEO
Celsius, Inc.

NO I'm on the CELSIUS!!!!!!!!!

your caps lock key is on

OF COURSE IT'S A BIT SPECULATIVE BUT IF TAKING A GROWING TREND TO THE NEXT LEVEL IS WHAT'S
GOING ON WITH THE BEVERAGE BUSINESS THEN WHY MISS THE RUN UP!!!!!