NEW YORK (Trefis) -- Qualcomm's (QCOM) Mirasol technology has started to secure more orders from South Korea, China and Taiwan based e-book reader customers, according to a DigiTimes report. Mirasol is a niche technology used in the manufacturing of display panels for mobile devices like e-readers, smartphones and tablets, and competes with popular technologies like LCD, which is used in Apple (AAPL), Research in Motion (RIMM) and Nokia (NOK) smartphone devices; E-Ink, which is used in Amazon’s (AMZN) Kindle e-reader; and OLED (also used in smartphones). The report also stated that Qualcomm has announced cooperation with Kyobo, a South Korea-based book seller, China-based Hanwang Technology and Taiwan-based Koobe.
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Although Mirasol currently only accounts less than 2% of our $62 price estimate for Qualcomm shares, its future growth prospects could make it an important business for Qualcomm. Our price estimate for Qualcomm stock is about 5% above market price.
See our complete analysis of Qualcomm.
Qualcomm's Mirasol technology is designed to create a better viewing experience in various environments -- from dim indoor lighting to the brightest outdoor sunlight. It can also display color videos at fast speeds, it's energy efficient and consumes less battery power than alternatives such as LCD and E-Ink technology.
For example, the devices running E-ink technology and using color video screens refresh at a relatively slower rate. LCD screens that excel at high definition video consume a lot of power and require large batteries. Although this is a niche area for Qualcomm, the company has high hopes that Mirasol will find commercial uptake in the market.
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