Date updated:05-31-2007
This is my safe money portfolio. Brings in a relatively decent rate of return [especially when considering that I am a complete novice].

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CAT
Caterpillar Inc - $60.00
- +4.17%
- $58.38
Caterpillar Inc. was originally organized as Caterpillar Tractor Co. in 1925 in the State of California. In 1986, the Company reorganized as Caterpillar Inc. in the State of Delaware. It operates in three principal lines of business: machinery, engines and financial products. Machinery is a principal line of business which includes the design, manufacture, marketing and sales of construction, mining and forestry machinery - track and wheel tractors, track and wheel loaders, pipelayers, motor graders, wheel tractor-scrapers, track and wheel excavators, backhoe loaders, log skidders, log loaders, off-highway trucks, articulated trucks, paving products, telehandlers, skid steer loaders and related parts. It also includes logistics services for other companies. Engines is a principal line of business including the design, manufacture, marketing and sales of engines for Caterpillar machinery; electric power generation systems; on-highway vehicles and locomotives; marine, petroleum, construction, industrial, agricultural and other applications; and related parts. Reciprocating engines meet power needs ranging from 5 to 21,500 horsepower and turbines range from 1,600 to 20,500 horsepower. Financial products is a line of business consisting primarily of Caterpillar Financial Services Corporation, Caterpillar Insurance Holdings, Inc., Caterpillar Power Ventures Corporation and their subsidiaries. Cat Financial provides a wide range of financing alternatives to customers and dealers for Caterpillar machinery and engines, Solar gas turbines, as well as other equipment and marine vessels. Cat Financial also extends loans to customers and dealers. Cat Insurance provides various forms of insurance to customers and dealers to help support the purchase and lease of the Company's equipment. Cat Power Ventures is an active investor in independent power projects using Caterpillar power generation equipment and services. The Company's products and product support services are sold worldwide into a variety of highly competitive markets. The Company's machines are distributed principally through a worldwide organization of dealers, 54 located in the United States and 128 located outside the United States. Worldwide, these dealers serve 182 countries and operate 3,510 places of business, including 1,587 dealer rental outlets.

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DJ
Dj - $0.00
- N/A
- $N/A
Dow Jones & Company, Inc. is a provider of global business and financial news, information and insight through multiple channels of media. In addition to The Wall Street Journal and its international and online editions, the Company publishes the print and online editions of Barron's, Dow Jones Newswires, Dow Jones Indexes and MarketWatch.com. The Company also provides news and information of general interest to local communities throughout the U.S. through its Ottaway group of local media, formerly known as community media. The Company is a co-owner with Hearst of SmartMoney and it also provides news content to CNBC television operations and radio stations in the U.S. The Company is organized around its distinct brands, customers and markets with its business and financial content organizations reported in two separate segments: consumer media and enterprise media, and its local general-interest community newspapers and their online media properties reported in the local media segment. Consumer media comprises primarily The Wall Street Journal franchise. including domestic and international print, online, television and radio; and the relatively smaller Barron's, including print, online and conferences; and MarketWatch franchises, including online, newsletters, television and radio. The consumer media segment is an integrated business that offers business and financial information content to the consumer market around the globe. It sells this content to gain readership and ultimately to earn revenue from advertisers and those readers. Enterprise media is managed as one segment as it comprises product offerings under the Dow Jones brand and offers business and financial information content to other businesses and financial professionals around the globe. Its business and financial content is highly valued by its customers. The Local Media segment includes the Company's wholly-owned Ottaway Newspapers, Inc. subsidiary. The Company's local media's community newspapers serve relatively small, isolated communities, outside the heavy competitive pressures of large metropolitan papers. At December 31, 2006, the Company employed 7,400 full-time employees compared with 6,900 full-time employees at December 31, 2005 and 6,500 at December 31, 2004. The increase in full-time employees in 2006 and 2005 was largely the result of the acquisitions of Factiva and MarketWatch, respectively.

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DELL
Dell Inc. - $15.54
- +4.58%
- $15.00
Dell Inc., a Delaware corporation, was founded in 1984. The Company is a diversified technology provider, focused on providing custom solutions and the customer experience in the industry. Through its direct business model, the Company designs, develops, manufactures, markets, sells, and supports a range of information technology systems and services that are designed to satisfy specific customer requirements. The Company's direct model begins and ends with its customers. It believes in entering the market quickly with new and relevant technology to meet changing customer needs, building systems to order, providing expert services tailored to differing customer needs, and maintaining low levels of inventory and capital investment. The unique strengths of its direct model facilitate the Company consistent delivery of profitability and strong performance across its business segments. The Company offers a range of product categories, including desktop computer systems, mobility products, software and peripherals, servers and networking products, enhanced services, and storage products. During calendar 2005, the Company was the number one supplier of personal computer systems worldwide as well as in the United States. The Company's market leadership is the result of a persistent focus on delivering the customer experience by selling products and services directly to customers. The Company is focused on developing standards-based technologies that incorporate highly desirable features and capabilities at competitive prices. The Company manufactures most of the products it sells and has manufacturing locations worldwide to service its global customer base. Its manufacturing process consists of assembly, software installation, functional testing, and quality control. The Company purchases materials, supplies, and product components from a large number of suppliers. The Company employs a unique and inherently better collaborative approach to product design and development. Its business is subject to regulation by various federal and state governmental agencies. The Company offers various financing alternatives, asset management services, and other customer financial services for its business and consumer customers in the U.S. through Dell Financial Services L.P., a joint venture between Dell and CIT Group, Inc. As of February 3, 2006, Dell had approximately 65,200 regular employees and Dell Financial Services L.P. had approximately 900 employees. Approximately 26,200 of these employees were located in the U.S., and approximately 39,900 were located in other countries.

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NKE
Nike Inc Cl B - $65.32
- +1.18%
- $64.50
NIKE, Inc. was incorporated in 1968 under the laws of the state of Oregon. The Company's principal business activity is the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products. NIKE is the seller of athletic footwear and athletic apparel in the world. The Company sells its products to retail accounts, through NIKE-owned retail stores, and through a mix of independent distributors and licensees, in over 160 countries around the world. Virtually all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad. NIKE's athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. The Company's place considerable emphasis on high quality construction and innovation in products designed for men, women and children. Running, cross-training, basketball, soccer, sport-inspired urban shoes, and children's shoes are currently top-selling product categories. The Company also markets shoes designed for tennis, golf, baseball, football, bicycling, volleyball, wrestling, aquatic activities, hiking, outdoor activities and other athletic and recreational uses. The Company sells sports apparel, sports inspired lifestyle apparel, as well as athletic bags and accessory items. The Company often markets footwear, apparel and accessories in 'collections' of similar design or for specific purposes. The Company also has agreements for licensees to produce and sell NIKE brand swimwear, cycling apparel, children's clothing, school supplies and eyewear. The Company also sells small amounts of various plastic products to other manufacturers through its wholly-owned subsidiary, NIKE IHM, Inc. The Company's wholly-owned subsidiary Converse Inc., headquartered in North Andover, Massachusetts, designs and distributes athletic and casual footwear, apparel and accessories under the Converse®, Chuck Taylor®, All Star®, One Star® and Jack Purcell® trademarks. The Company sells a line of dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan®, g Series© and Bragano© through its wholly-owned subsidiary, Cole Haan Holdings Incorporated, headquartered in Yarmouth, Maine. The Company's wholly-owned subsidiary Hurley International LLC, headquartered in Costa Mesa, California, designs and distributes a line of action sports apparel for surfing, skateboarding, and snowboarding, and youth lifestyle apparel and footwear under the Hurley® brand name. The Company's wholly-owned subsidiary, Bauer NIKE Hockey Inc., headquartered in Greenland, New Hampshire, manufactures and distributes ice skates, skate blades, protective gear, hockey sticks, licensed apparel and accessories under the Bauer® and NIKE® brand names. The Company considers its NIKE® and Swoosh Design® trademarks to be the valuable assets and have registered these trademarks in over 100 countries. NIKE has an exclusive, worldwide license to make and sell footwear using patented 'Air' technology. The process utilizes pressurized gas encapsulated in polyurethane. Some of the early NIKE AIR® patents have expired, which may enable competitors to use certain types of similar technology. The Company had approximately 26,000 employees at May 31, 2005.

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TCO
Taubman Centers I - $32.81
- +3.80%
- $32.07
Taubman Centers, Inc. was incorporated in Michigan in 1973 and it had its initial public offering in 1992. It owns a managing general partner's interest in The Taubman Realty Group Limited Partnership, through which it conducts all of its operations. Taubman, as managing general partner of the Operating Partnership, is engaged in the ownership, management, leasing, acquisition, development, and expansion of regional shopping centers. Its portfolio is concentrated in productive super-regional shopping centers. The Company's leasing strategy involves assembling a diverse mix of mall tenants in each of the centers in order to attract customers, thereby generating higher sales by mall tenants. It implements an active leasing strategy to increase the centers' productivity and to set minimum rents at higher levels. Taubman's principal objective is to enhance shareholder value. It seeks to maximize the financial results of its core assets, while also pursuing a growth strategy that primarily includes an active new center development program. All of the centers presently owned by Company face environmental assessments. As of December 31, 2005, the Manager had 526 full-time employees.

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UA
Under Armour Inc - $28.21
- 0.00%
- $N/A
Under Armour, Inc. was incorporated in Maryland in 1996 as KP Sports, Inc. In March 2005, the Company changed its name to Under Armour, Inc. The Company's principal business activity is the design, development, marketing and distribution of technologically advanced, branded performance products for men, women and youth. The Company designs and sells an offering of apparel and accessories that utilize a variety of synthetic microfiber fabrications. The Company's active wear and sports apparel accessories are designed to wick perspiration away from the skin, help regulate body temperature, enhance comfort and mobility and improve performance regardless of weather condition. The Company's products are offered worldwide in over 8,700 retail stores and can currently be purchased across the United States, Canada, Japan and the United Kingdom through large national and regional chains of retailers, as well as smaller, independent and specialty retailers. The Company's products are worn by professional football, baseball, basketball, hockey and soccer players, as well as athletes in major collegiate and Olympic sports. Virtually all of its products are manufactured by unaffiliated manufacturers operating in 19 countries. Most of its products are manufactured in facilities outside of the United States. The Company's revenues are generated primarily from sales to retail stores. The Company also derives revenue from the sale of its products directly to athletes and other users through its sports marketing group, to consumers through its retail outlet stores and through its website and toll-free call center. During 2005, the Company's net revenue was $281.1 million. The Company's products are engineered to replace cotton in the world of athletics and fitness with performance alternatives designed and merchandised along gearlines. The Company's products are offered in a variety of styles and fits intended to enhance comfort and performance. The Company offers products for men, women and youth that extend across the sporting goods, outdoor and active lifestyle markets. The Company's three primary gearlines are marketed to tell a very simple story about its highly technical products. The Company markets its products for consumers to choose HeatGear when it is hot, ColdGear when it is cold and AllSeasonGear between the extremes. The Company currently focuses on marketing and selling its products to consumers for use in athletics and outdoor activities. The Company sells its products directly to athletes and teams through its sports marketing group, to consumers through its website and toll-free call center, and through its retail outlet stores. The Company major trademarks include the Under Armour logo and design and Under Armour wordmark, both of which are registered in the United States, the European Union, Japan, Taiwan, China and Canada, among other places. The Company has also owned trademark registrations for HeatGear®, ColdGear®, AllseasonGear® and Advantage is Undeniable®. As of December 31, 2005, the Company had 610 employees.

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VZ
Verizon Commun - $30.17
- +2.06%
- $29.82
Verizon Communications was formerly known as Bell Atlantic Corporation, which was incorporated in 1983 under the laws of the State of Delaware. It began doing business as Verizon Communications on June 30, 2000, when Bell Atlantic Corporation merged with GTE Corporation. The Company is a provider of communications services. Verizon's domestic wireline telecommunications business provides local telephone services, including broadband, in 28 states and Washington, D.C. and nationwide long-distance and other communications products and services. Verizon's domestic wireless business, operating as Verizon Wireless, provides wireless voice and data products and services across the United States using wireless networks. Information Services operates directory publishing businesses and provides electronic commerce services. Verizon's International segment includes wireline and wireless communications operations and investments in the Americas and Europe. The Company has four reportable segments, which it operates and manages as strategic business units and organize by products and services. The Company's segments and their principal activities are: Domestic Telecom, Domestic Wireless, Information Services and International. Domestic Telecom provides local telephone services, including voice, DSL, data transport, enhanced and custom calling features, network access, directory assistance, private lines and public telephones in 28 states and Washington, D.C. This segment also provides long distance services, customer premises equipment distribution, video services, data solutions and systems integration, billing and collections and inventory management services. Domestic wireless products and services include wireless voice and data services and equipment sales across the United States. Information Services' multi-platform business comprises yellow and white pages directories, SuperPages.com, its online directory and search services, and SuperPages, On the Go, its directory and information services on wireless telephones. This segment's operations are principally in the United States. International wireline and wireless communications operations and investments in the Americas and Europe. The Company has organized its Domestic Telecom segment into four marketing units operating across its telephone subsidiaries. The units focus on specific markets. The Company is not dependent on any single customer. Its telephone operations remain responsible within their respective service areas for the provision of telephone services, financial performance and regulatory matters. Verizon Wireless is the wireless communications provider in the United States in terms of profitability, as measured by operating income. The Company produces Verizon yellow and white pages directories, as well as the Internet's most advanced online directory, SuperPages.com. Information Services provides sales, publishing and other related services for approximately 1,726 directory titles in 44 states, Washington, D.C., four countries and a Commonwealth outside the United States. This includes over 1,200 Verizon directory titles with a circulation of approximately 121 million copies in the U.S. and 8 million copies internationally. The Company's International segment includes international wireline and wireless communications operations and investments in the Americas and Europe. The Company's services are subject to the jurisdiction of the Federal Communications Commission with respect to interstate telecommunications services and other matters for which the FCC has jurisdiction under the Communications Act of 1934, as amended. As of December 31, 2005, Verizon and its subsidiaries had approximately 217,000 employees.

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AAPL
Apple Inc. - $201.46
- +3.66%
- $196.95
Apple Computer, Inc. was incorporated under the laws of the State of California on January 3, 1977. The Company designs, manufactures, and markets personal computers and related software, services, peripherals, and networking solutions. Apple also designs, develops, and markets a line of portable digital music players along with related accessories and services including the online distribution of third-party music, audio books, music videos, short films, and television shows. The Company's products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve G5 server and Xserve RAID storage products, a portfolio of consumer and professional software applications, the Mac OS X operating system, the iTunes Music Store, a portfolio of peripherals that support and enhance the Macintosh and iPod product lines, and a variety of other service and support offerings. The Company sells its products worldwide through its online stores, its own retail stores, its direct sales force, and third-party wholesalers, resellers, and value added resellers. The Company also sells a variety of third-party products that are compatible with the Company's Macintosh and iPod product lines, including computer printers and printing supplies, storage devices, computer memory, digital camcorders and still cameras, personal digital assistants, iPod accessories, and various other computing products and supplies through its online and retail stores. The Company is committed to bringing the personal computing and music experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings. Apple is the only company in the personal computer industry that controls the design and development of the entire personal computer-from the hardware and operating system to sophisticated applications. The Company develops products and technologies that adhere to many industry standards in order to provide an optimized user experience through interoperability with peripherals and devices from other companies. Creative professionals constitute one of the Company's most important markets for both hardware and software products. Apple manages its business primarily on a geographic basis. The Company's reportable operating segments are comprised of the Americas, Europe, Japan, and Retail. Other operating segments include Asia-Pacific, which includes Australia and Asia except for Japan, and the Company's subsidiary, FileMaker, Inc. AppleCare® offers a range of support options for the Company's customers. The Company's customers are primarily in the education, creative, consumer, and business markets. Apple distributes its products through wholesalers, resellers, national and regional retailers and cataloguers. Although most components essential to the Company's business are generally available from multiple sources, certain key components are currently obtained by the Company from single or limited sources. The Company currently holds rights to patents and copyrights relating to certain aspects of its computer systems, iPods, peripherals and software. Many of the Company's products are designed to include intellectual property obtained from third-parties. As of September 24, 2005, the Company had approximately 14,800 full-time equivalent employees and an additional 2,020 temporary employees and contractors.
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A. The only one I own : SLX,
too hard pick a winner out all of them
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05/01/2007 15:14 PM CDT Asked by VaBthang4
This is a good portfolio