Date updated:08-04-2007
Conventional wisdom holds that magazine cover stories are contrarian indicators - by the time a company's success or failure reaches the cover page of a major publication the story is so well known as to be completely reflected in the stock price. Therefore, all good news is priced in and the stock can only underperform or all bad news is priced in and the stock can only outperform.
While simplistic, the magazine cover indicator now has the support of recent academic research. This research did find that cover story headlines on Business Week, Fortune and Forbes tended to indicate that the mood (bullish or bearish) of the story was about to change in the market.
As a result of this research, we have decided to develop a portfolio of stocks based on using those three magazine's covers as a contrary indicator.

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MMM
3m Co - $59.96
- 0.00%
- $59.24
Business Week: International Business News : Business News, Technology Industry News 3M’s Innovation Crisis Delve into IN5, our supplement devoted to innovation. This issue’s theme: Managing the yin and yang of efficiency and creativity — a delicate balance illustrated by one of the great innovators of American business

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INFY
Infosys Technolog - $36.39
- +1.93%
- $35.80
International Business News : Business News, Technology Industry News The Real Cost Of Offshoring U.S. data show that moving jobs overseas hasn't hurt the economy. Here's why those stats are wrong Contrary Pick: Hmm. Is this headline negative about offshoring or the US economy? I'm going with offshoring and saying the contrary pick is to buy the offshore firms like Cognizant (CTSH), Infosys (INFY) and Wipro (WIT).

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CTSH
Cognizant Technol - $26.67
- +0.34%
- $26.64
International Business News : Business News, Technology Industry News The Real Cost Of Offshoring U.S. data show that moving jobs overseas hasn't hurt the economy. Here's why those stats are wrong Contrary Pick: Hmm. Is this headline negative about offshoring or the US economy? I'm going with offshoring and saying the contrary pick is to buy the offshore firms like Cognizant (CTSH), Infosys (INFY) and Wipro (WIT).

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WIT
Wipro Ltd - $12.51
- 0.00%
- $12.79
International Business News : Business News, Technology Industry News The Real Cost Of Offshoring U.S. data show that moving jobs overseas hasn't hurt the economy. Here's why those stats are wrong Contrary Pick: Hmm. Is this headline negative about offshoring or the US economy? I'm going with offshoring and saying the contrary pick is to buy the offshore firms like Cognizant (CTSH), Infosys (INFY) and Wipro (WIT).

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LFC
China Life Insura - $57.12
- 0.00%
- $57.39
Business Week (7/23/07) says China is Broken. That's enough for a long position.

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NVR
Nvr Inc. - $514.32
- 0.00%
- $499.91
Business Week: Bonfire of the Builders
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A. the data seems really positive ... I
just read through BioMedReports and
thought it was impressive - the largest
lupus trial ever.
A. The only one I own : SLX,
too hard pick a winner out all of them
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