best innovator in the US; traditionally understimated by microsoft-centric funds; dips on industry negatives that are often + for aapl; iphone momo- major worry- too S Jobs centric, look for periodic fear waves from media especially after runs; Proceed with caution late spring-mid year, options story will prolly re-ignite. I will lay low or be out @ 105 or in 3-4 months depending on action then reenter when dust settles

seasonal play. this is my third time in over the last 12 mos. traditionally hurt in January. action off net & gift cards & economy will extend bullish sentiment. Fdx often runs late feb to may. I'll be out late April. currently sitting on opts bull spread w/nice gains b105s, s120s, will cover the last of them in Mar-April w/ 120s or 125s 3/227 haven't read the Q yet, but fdx looks to have disappointed, thank goodness for covers, on weakness, I previously rolled the 120s down to 115s, made some $ on the 120s and yesterday sold the 115s for a very nice profit. 105s are now underwater but combined with the covers, I remain green for the overall trade. Currently holding but will exit if it weakens below 109.

long term hold, shouldah bot more& earlier but still sitting on decent gains. will buy on any dips into mid to low 120s. as TM enters the full size truck market Ford's bread & butter will never be the same. add in a little eco momentum & US factories TM has sunk from 130+ back down to 122 and following the above, bot some more. Holding a little bit more in reserve in case it can be picked up at 115-117.

been buying and adding since 200. Forget spreads, requires a small cache of Pepto-bismal. the king of search. this will continue to smash any revenues brought by annoying idiotic banner ads. analyst constantly fret over one dimensional rev source. I might if it wasn't the largest fastest and continued surefire trend on the planet

been holding since 17 (when I thought I got in too late). like goog, growth in commerce & paying bills online is INEVITABLE. play the ups and downs. metrics of scale will help. B of A as a main customer makes it rock solid. B of A has been building domination one day at a time for decades. I have been lightening my position since right before earnings & rumors of BA trimming their CKFR services hit the wires. If BA info goes from rumor to fact CKFR will prolly hit a buzzsaw. They have also missed expectations sequentially. Lastly like many companies I expect them to be flat for awhile as they integrate recent acquisitions. Still like this long term. but I don't see much of a down side to taking money off and buying back in later in the year. Will depend on price and action, but October often works.

chances of walmart effecting WFMI customer base are zero. story for safeway, margins, same store etc- don't matter these are suppositions by paper pushers. go in the friggin store- this is a "life style" safe experience brand loyalty thing. How many grocers have to monitor parking lots due to overcrowding? Note staff & customers inside the store are all smiling and happy, does that sound like a typical grocery line experience. I went to WF on valentine's day- there was no parking and the pastry section was out of deserts. hot foods was decimated, the meat counter was 1/2 empty, no sushi & a special line outside for flowers. If you think poor planning- wrong take away. Romance & most intimate familial sharing- the customers trusted and raided the wfmi shelves/experience to enhance their lives AND loves. you won't find that at any other major grocer. this is a brand thing. Lastly, higher margin hot foods and store's own brand products are expanding. Look for continuation. Also as a chain room for expansion.theres more but space limits find the article about San Francisco developers seeking out WFM to anchor their planned community; newer/larger stores outperforming old locations etc.

global opportunites, extended hours, this is where the big money boys trade; prestige of NYSE will favor alliance acquisitons with/by these guys more than others. as retail consumer eventually re-enter numbers numbers will look even better

up or down market volume trend just keeps increasing, another reason for NYX as well. Like both exchanges. Not sure of good entry. somewhat suspicious of post IPO erosion but believe in long term. Bot in at 118 & 125 will buy more at some point. if it goes lower I'll use it as an op