Date updated:01-31-2010
Maslow's Hierarchy of Needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper A Theory of Human Motivation, which he subsequently extended. His theory contends that as humans meet 'basic needs', they seek to satisfy successively 'higher needs' that occupy a set hierarchy. Maslow studied exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people, writing that "the study of crippled, stunted, immature, and unhealthy specimens can yield only a cripple psychology and a cripple philosophy." (Motivation and Personality, 1987). The Maslow’s hierarchy of needs, represented as a pyramid with the more primitive needs at the bottom. Maslow’s hierarchy of needs is often depicted as a pyramid consisting of five levels: the four lower levels are grouped together as deficiency needs associated with physiological needs, while the top level is termed growth needs associated with psychological needs. While deficiency needs must be met, growth needs are continually shaping behavior. The basic concept is that the higher needs in this hierarchy only come into focus once all the needs that are lower down in the pyramid are mainly or entirely satisfied.
The physiological needs of the organism, those enabling homeostasis, take first precedence. These consist mainly of the need to breathe, the need to regulate homeostasis, the need to eat and the need to dispose of bodily wastes. If some needs are not met, a human's physiological needs take the highest priority. As a result of the prepotency of physiological needs, an individual will reprioritize all other desires and capacities. Physiological needs can control thoughts and behaviors, and can cause people to feel sickness, pain, and discomfort. Maslow also places sexual activity in this category, as well as bodily comfort, activity, exercise, etc. While several of these activities are important, many are not essential to survive.
The main focus of the Portfolio is on the first level Physiological needs

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KFT
Kraft Foods Inc. - $29.69
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CAG
Conagra Foods - $25.60
- +0.39%
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UN
Unilever Nv Commo - $31.06
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NSRGY.PK
Nestle Sa Reg Shr - $51.50
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DF
Dean Foods Compan - $15.66
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SWY
Safeway Inc. Comm - $25.03
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JNJ
Johnson & Johnson - $64.53
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PFE
Pfizer - $17.26
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- $17.32
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