Location Based Services: Emerging Growth Portfolio - Stockpickr! Your Source for Stock Ideas

Location Based Services: Emerging Growth

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TheStreet.com Rating: C+

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Created by gmartin1

DESCRIPTION:

Date updated:10-02-2007

techfarm.blogspot.com/2007/07/growth-and-consolidation-in-location.html

Location Based Services will be everywhere, a high growth area. Everything which can move, from cell-phones to automobiles to converged mobile devices (imagine a camera, cell phone, MP3 player, video player, PDA, internet access device all in one product), will have GPS capability and services based on GPS capability.

Some applications could include Emergency 911 services (imagine how many lives will be saved), locating car and truck fleets, help users finding the nearest restaurants based on an individuals profile, match businesses to users, and allow someone in the Louvre, for example, to immediately get travel information, or be able to download videos to a converged mobile device.

This portfolio includes a basket of stocks to play this trend.

If you have any suggestions or comments, please leave me a note.

Recent Article on TheStreet.com regarding Google Maps:
http://www.thestreet.com/_dm/newsanalysis/techfocus/10348880.html

NOTE: MAPS (MapInfo) was bought out by Pitney Bowes and gained 50%. (price gain not reflected in tracking portfolio)

SIRF
$0.00
0.00%
$N/A

SIRF Technologies makes the GPS chips and chipsets. These chips will be everywhere.

People owning SIRF also tend to own: AA AAPL ADBE BAM DVY GE HON

TheStreet.com Rating: No Rating What is this?

GRMN
Garmin Ltd.
$31.01
-2.58%
$30.75

Garmin: Makes GPS products

People owning GRMN also tend to own: ACIW ADM ADS AZPN CERN CKFR CREE

TheStreet.com Rating: C+ What is this?

TRMB
Trimble Navigatio
$22.78
-3.31%
$22.95

Trimble: Provides advanced positioning product solutions to commercial and government users worldwide. The company @Road, which tracks fleets, is part of this company now.

People owning TRMB also tend to own: BBY COF CSCO GOOG GRMN HP LOW

TheStreet.com Rating: C+ What is this?

NVT
Nvt
$0.00
N/A
$N/A

Navteq provides the digital maps needed in GPS systems.

People owning NVT also tend to own: ACIW ADM ADS AZPN CERN CKFR CREE

TheStreet.com Rating: No Rating What is this?

MAPS
$0.00
0.00%
$N/A

MapInfo Corporation provides location intelligence software and data products.

People owning MAPS also tend to own: ACTU AIXD ANSS ANST ENTU EPIQ LNUX

TheStreet.com Rating: No Rating What is this?

S
Sprint Nxtel Cp
$3.75
-2.34%
$3.72

Sprint/Nextel provides service to GPS enabled phones. Yes, many other cell phone providers could be included.

People owning S also tend to own: ESV HTE NOV RHA TRA TWI CSCO

TheStreet.com Rating: D What is this?

GOOG
Google Inc.
$579.76
-1.02%
$571.58

Google can be the information provider (and link to Businesses) to location based services. In fact, Google has tried setting up free WiFi in San Francisco: “San Francisco will be a true test bed for location based services and applications,” says Chris Sacca, principal of new business development at Google. http://gigaom.com/2005/09/30/google-confirms-san-francisco-wifi-plans/ YHOO (Yahoo) is another possibility.

People owning GOOG also tend to own: AAPL AMD CSCO DELL IBM INTC MSFT

TheStreet.com Rating: B What is this?

GOOG
Google Inc.
$579.76
-1.02%
$571.58

People owning GOOG also tend to own: AAPL AMD CSCO DELL IBM INTC MSFT

TheStreet.com Rating: B What is this?

Page 1 of 2
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	Start Price	Return Value	Start Date
SIRF	27.47	------	Mar 14th
GRMN	53.34	-41.86%	Mar 14th
TRMB	26.44	-13.84%	Mar 14th
NVT	31.19	------	Mar 14th
MAPS	13.21	------	Mar 14th
S	19.40	-80.67%	Mar 14th
GOOG	448.00	+29.41%	Mar 14th
AAPL	90.00	+122.88%	Mar 14th
RIMM	135.74	-57.17%	Mar 14th
NOK	37.93	-65.17%	Oct 1st
BRCM	36.44	-20.50%	Oct 1st
NGPS	39.85	------	Oct 2nd
Average return:	-15.87%
Success rate:	25%
Tracking Started: 03-14-2007

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