Location Based Services: Emerging Growth
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Created by gmartin1
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Date updated:10-02-2007

techfarm.blogspot.com/2007/07/growth-and-consolidation-in-location.html

Location Based Services will be everywhere, a high growth area. Everything which can move, from cell-phones to automobiles to converged mobile devices (imagine a camera, cell phone, MP3 player, video player, PDA, internet access device all in one product), will have GPS capability and services based on GPS capability.

Some applications could include Emergency 911 services (imagine how many lives will be saved), locating car and truck fleets, help users finding the nearest restaurants based on an individuals profile, match businesses to users, and allow someone in the Louvre, for example, to immediately get travel information, or be able to download videos to a converged mobile device.

This portfolio includes a basket of stocks to play this trend.

If you have any suggestions or comments, please leave me a note.

Recent Article on TheStreet.com regarding Google Maps:
http://www.thestreet.com/_dm/newsanalysis/techfocus/10348880.html

NOTE: MAPS (MapInfo) was bought out by Pitney Bowes and gained 50%. (price gain not reflected in tracking portfolio)

symbol name last price % change open
  • +
  • SIRF
    Sirf Technology
  • $2.01
  • +10.44%
  • $1.81

SIRF Technologies makes the GPS chips and chipsets. These chips will be everywhere.

People owning SIRF also tend to own: AAAAPLADBEBAMDVYGEHON

TheStreet.com Rating: D What is this?

  • +
  • GRMN
    Garmin Ltd
  • $34.97
  • +1.48%
  • $34.38

Garmin: Makes GPS products

People owning GRMN also tend to own: ACIWADMADSAZPNCERNCKFRCREE

TheStreet.com Rating: B- What is this?

  • +
  • TRMB
    Trimble Navigatn
  • $33.19
  • +1.04%
  • $32.86

Trimble: Provides advanced positioning product solutions to commercial and government users worldwide. The company @Road, which tracks fleets, is part of this company now.

People owning TRMB also tend to own: BBYCOFCSCOGOOGGRMNHPLOW

TheStreet.com Rating: B+ What is this?

  • +
  • NVT
    Nvt
  • $0.00
  • N/A
  • $N/A

Navteq provides the digital maps needed in GPS systems.

People owning NVT also tend to own: AFFXATVIDNAERTSINTCMSFTRIO

TheStreet.com Rating: B What is this?

  • +
  • MAPS
  • $0.00
  • 0.00%
  • $N/A

MapInfo Corporation provides location intelligence software and data products.

People owning MAPS also tend to own: ACTUAIXDANSSANSTENTUEPIQLNUX

TheStreet.com Rating: B What is this?

  • +
  • S
    Sprint Nxtel Cp
  • $8.96
  • +2.17%
  • $8.71

Sprint/Nextel provides service to GPS enabled phones. Yes, many other cell phone providers could be included.

People owning S also tend to own: ACEBACCCATCGCOPCVX

TheStreet.com Rating: D What is this?

  • +
  • GOOG
    Google
  • $468.58
  • -1.18%
  • $473.73

Google can be the information provider (and link to Businesses) to location based services. In fact, Google has tried setting up free WiFi in San Francisco: “San Francisco will be a true test bed for location based services and applications,” says Chris Sacca, principal of new business development at Google. http://gigaom.com/2005/09/30/google-confirms-san-francisco-wifi-plans/ YHOO (Yahoo) is another possibility.

People owning GOOG also tend to own: AAPLAMDCSCODELLIBMINTCMSFT

TheStreet.com Rating: B What is this?

  • +
  • AAPL
    Apple Inc
  • $174.67
  • +0.59%
  • $173.16

Apple is a leading candidate to produce converged mobile devices combining MP3 players, phone, GPS capability, internet access in one device.

People owning AAPL also tend to own: AMDCSCODELLGOOGIBMINTCMSFT

TheStreet.com Rating: B+ What is this?

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Start Price

Return Value

Start Date
SIRF 27.47 -92.68% Mar 14th
GRMN 53.34 -34.44% Mar 14th
TRMB 26.44 +25.53% Mar 14th
NVT 31.19 ------ Mar 14th
MAPS 13.21 ------ Mar 14th
S 19.40 -53.81% Mar 14th
GOOG 448.00 +4.59% Mar 14th
AAPL 90.00 +94.08% Mar 14th
RIMM 135.74 -5.54% Mar 14th
NOK 37.93 -31.58% Oct 1st
BRCM 36.44 -31.67% Oct 1st
NGPS 39.85 ------ Oct 2nd

Average return:

 -13.95%

Success rate:

 33.33%

Tracking Started: 03-14-2007

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