Nobody does retail like Apple. The are growing rapidly and are not afraid to jump into other markets (iPhone) or even creating their own markets (IPtv). The iPod has a huge market share and it is not by accident. This company sells well.

Bandwidth, bandwidth, bandwidth. The bandwidth shortage is not going to be for a while, but recently the HD DVD was cracked and now torrent sites have 3.5 Gb movie files for download. This is about 4 times larger than non-HD movies. Not to imply that the online pirates will create a shortage, but these guys are usually ahead of the game. Napster came before iTunes. pirated movies came before the recent movie downloads, and HD movies will be next.

They are dropping employees left and right. Updating to a hybrid human/electronic system. This should reduce costs.

annual return of 11%

the security of bonds

Play against a week dollar.

360 is going to kill PS3 due to late entry and lack of good games. not to mention Vista... but I think Vista might bomb. To expensive, and requires a whole load of upgrades. They have the right idea... but the coin is up in the air on this one. That why I have more invested in Apple.