JSRATLANTA'S OTHER POSITIONS
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Created by JS Rosenberg
DESCRIPTION:

Date updated:05-30-2008

This portfolio contains smaller positions where I have bought in initial positions, hoping to scoop up more on pullbacks or just want to dip my toe in the water where I am not yet a true believer in the stock. Some of these stocks I have added to substantially or have appreciated quite a bit but have not moved them to the large position portfolio because I would lose the full tracking on them.

symbol name last price % change open
  • +
  • WU
    Western Union Com
  • $28.20
  • +0.64%
  • $28.10

Got this in the spinoff of FDC. In a global economy, they are still the premier way to move money. Incidentally, my alma mater Cornell was founded with money Ezra C got when he cashed in from the original IPO of WU.

People owning WU also tend to own: AAADPAVPBACBRK-BBUDCSCO

TheStreet.com Rating: C+ What is this?

  • +
  • GE
    Gen Electric Co
  • $28.22
  • -0.18%
  • $28.27

Back in '01 when Immelt took over GE and Nardelli took over HD, these two stocks had grossly inflated valuations and the performance could never catch up. Well HD's problems are now very clear but GE has gone through a bold and successful reshaping of its company portfolio and is now quite undervalued, particularly once you take the 3%+ yield into account. It is solid solid but the Street just does not want to give it credit for the quality performance. I have sold some shares I bought back in 2000 to redploy the capital but have held on to a tranche I bought at $30. One lingering concern I have is that Immelt spent a ton of money investing in healthcare yet the division is underperforming. At this level of investment, I can be patient but not for another 7 years.

People owning GE also tend to own: AIGBACCCOPCVXFNMJNJ

TheStreet.com Rating: C+ What is this?

  • +
  • KO
    Coca Cola Co The
  • $53.79
  • +0.50%
  • $53.59

The original global brand. Originally bought a large stake (for me) at $40 in early '03. When it skyrocketed to $50 within six months, I took the 25%appreciation off the table when it appeared as though the stock had gotten ahead of the turnaround. Since then I have patiently enjoyed the nice 2.5 % yield as the stock found its balalnce and the turnaround actually took hold. Late May 2007, I added back to the position by 50% when the Fuze, Odwalla and Glaceau acquisitions made it abundantly clear that KO was serious in redeploying growing profits into noncarbonated beverages. NOTE: this stock really belongs now in my large portfolio but for tracking purposes I have left it in the Other Holdings portfolio

People owning KO also tend to own: AAAIGIBMINTCJNJJPMMSFT

TheStreet.com Rating: B What is this?

  • +
  • PEP
    Pepsico Inc
  • $69.20
  • +0.73%
  • $68.58

Great innovator and much broader portfolio of products than KO. Great Brands, lots of room for overseas growth and a nice steadily growing dividend. What's not to love if you are a long term investor.

People owning PEP also tend to own: ATVICCJCELGCRZODSXDVNEMC

TheStreet.com Rating: B What is this?

  • +
  • CHD
    Church Dwight Co
  • $62.23
  • +1.17%
  • $61.26

Again, great brands: Arm & hammer, Orange Glo, Trojan. They also picked up Spin Brush on the cheap from P&G post-Gillette. They are investing heavily in new products and marketing. Bought at $28 and took some my profit off the table at $51. I am letting the rest ride.

People owning CHD also tend to own: AAPLADBEAGNAKAMAMTDASEIBOOM

TheStreet.com Rating: A- What is this?

  • +
  • GWW
    Grainger W W Inc
  • $89.14
  • +0.72%
  • $88.25

Excellent service, high margin relative to competitors and an excellent steward of corporate capital. Excellent excellent management in an industry with very few big players. As of July 13, 2007, it has worked its way up to $96 in very short order from where I bought it at $74 in Jan '06 after being flat for quite some time. With the economy slowing and the excessive run-up in a short time frame, I took a little off the table but still love the stock long term.

People owning GWW also tend to own: AFLBACBENBSCCBSSCVXDIS

TheStreet.com Rating: A- What is this?

  • +
  • CAT
    Caterpillar Inc
  • $69.56
  • +1.28%
  • $68.64

Everyone ran scared when CAT took down forecasts in '06 but forgot that CAT makes gobs of money in mining and energy and has been in China for 20 years. I saw it as a buying opportunity and increased my position and am up about 30% since then.

People owning CAT also tend to own: AAALLAPCBABACCCBH

TheStreet.com Rating: B What is this?

  • +
  • XOM
    Exxon Mobil Cp
  • $80.47
  • +0.65%
  • $80.67

Global demand for oil isn't going away any time soon and politial headline risks are overstated. Incredible stewards of corporate capital. At$80, it is still only at a P/E of 11. Slow and steady wins the race. Bought this back in 2000 at $40 and have taken a little bit off the table now and again. At this point the dividend yield (1.7%) is actually more like 3.5% relative to my cost basis and with dividends still being taxed at a lower rate than interest, this beats the crap out of a bond or a CD, with the appreciation upside still baked in. However, I do think there is more upside in COP.

People owning XOM also tend to own: AAAIGIBMINTCJNJJPMKO

TheStreet.com Rating: B What is this?

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Start Price

Return Value

Start Date

WU 21.27 +32.58% Mar 14th
GE 34.31 -17.75% Mar 14th
KO 47.04 +14.35% Mar 14th
PEP 62.69 +10.38% Mar 14th
CHD 47.56 +30.85% Mar 14th
GWW 74.84 +19.11% Mar 14th
CAT 63.64 +9.30% Mar 14th
XOM 71.02 +13.31% Mar 14th
XTO 51.11 +2.31% Mar 14th
FPL 58.82 +3.25% Mar 14th
DD 50.01 -11.34% Mar 14th
UNP 97.57 -15.78% Mar 14th
EXPD 42.71 -15.99% Mar 14th
MTD 87.02 +20.54% Mar 14th
EMR 42.59 +7.98% Mar 14th
PAY 36.33 -44.59% Mar 14th
HPQ 39.79 +17.62% Mar 14th
ICE 131.93 -33.30% Mar 14th
AFL 45.88 +22.58% Mar 14th
MCO 61.39 -35.58% Apr 9th
KMT 74.69 -53.30% May 10th
VOD 32.52 -20.33% Jun 5th
CSCO 26.03 -6.38% Jun 8th
AAPL 120.25 +45.26% Jun 15th
NYX 72.82 -45.66% Jun 27th
TIF 42.40 -6.58% Aug 18th
ERJ 43.97 -24.99% Sep 28th
CMCSA 23.68 -10.14% Oct 12th
ADBE 42.19 +4.65% Nov 13th
TMO 57.68 +5.24% Jan 2nd
CMI 49.21 +31.54% Apr 17th

Average return:

-1.98%

Success rate:

54.84%

Deleted Stocks:

FDC 24.48 ------ Mar 14th
BUD 50.50 -0.44% Mar 14th
SBUX 29.32 -21.42% Mar 14th
GPC 48.53 -8.96% Mar 14th
STX 24.32 -21.63% Mar 14th
SYK 64.35 +5.58% Mar 14th
JNJ 60.71 +0.41% Mar 14th
BHP 42.58 +54.86% Mar 14th
KFT 31.58 +3.86% Apr 5th
FIC 36.67 -31.14% Apr 17th
AVY 68.57 -26.28% Jul 19th

Hated Stocks:

PFE 25.81 -26.08% Apr 5th
GOOG 471.02 -0.52% Apr 5th
BAC 51.45 -42.37% May 18th
MSFT 30.48 -9.58% May 27th

Deleted Hate Stocks:

C 51.36 +6.89% Apr 5th
TWX 20.61 +4.71% Apr 5th
MS 84.95 -0.81% May 18th

Tracking Started: 03-14-2007

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