Date updated:07-30-2008
Their fans are fiercely loyal and when these CEOs go, the hero worshippers also flee. Typically shares go south, as well.

-
AAPL
Apple Inc - $96.87
- +5.88%
- $97.27
Case in point: Steve Jobs and Apple (AAPL). This week, Apple's CFO merely dodged a question about Jobs’ health on a conference call. And the stock wiped out $6 billion in market value in one tick.

-
BRK.A
Brk.a - $0.00
- N/A
- $N/A
So beware followers of Apple (AAPL), Berkshire Hathaway (BRK.A) and News Corporation (NWS) When the celebrity CEO moves on a real drama may ensue for your portfolio.

-
NWS
News Corp - $8.68
- -8.15%
- $9.03
So beware followers of Apple (AAPL), Berkshire Hathaway (BRK.A) and News Corporation (NWS) When the celebrity CEO moves on a real drama may ensue for your portfolio.

-
NKE
Nike Inc Cl B - $52.50
- -8.09%
- $55.50
If you want to know how to trade it, Make says to only get involved with companies that are institutions; ones which will outlast the CEO. He likes Nike (NKE)and Charles Schwab Charles Schwab (SCHW)

-
SCHW
Charles Schwab In - $17.99
- -9.23%
- $19.28
If you want to know how to trade it, Make says to only get involved with companies that are institutions; ones which will outlast the CEO. He likes Nike (NKE)and Charles Schwab Charles Schwab (SCHW)
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