Date updated:01-16-2008
If you’re brave enough to trade against the trend you could make big money. The following are the "Fast Money" traders' high risk and high reward plays for the consumer sector.

-
MA
Mastercard Inc - $152.07
- -6.05%
- $158.10
I think Mastercard (MA) is a buy, says Guy Adami. It will probably get beaten up on the back of Thursday’s Amex news, but it’s a different story.

-
NILE
Blue Nile - $23.81
- -5.63%
- $24.85
Blue Nile (NILE) is my brazen consumer trade, says Jeff Macke. They’re an on-line jeweler that’s way off their high.

-
BONT
Bon-ton Stores - $1.46
- -5.19%
- $1.57
If you have a huge contrarian bend and you’re bullish the consumer, look at Bon-Ton (BONT) says Karen Finerman. However, personally, I'm not bullish the consumer.

-
IACI
Iac/interactiveco - $15.69
- -4.04%
- $16.21
I recommend betting with Barry Diller and buying IAC/InterActiveCorp (IACI), Pete Najarian says.
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A. There IS an advantage to ariticulate
one's gameplan, whether a trader or an
investor.
As an investment (at least one year and
a day), NOV and RIG represent money in
the bank.
NOV is deep in the money (on hand) with
respectable backlog of orders and RIG is
best of breed deep sea driller currently
operating where the proven oil reserve
is for the future.
A. small trading before thrusday
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