Date updated:01-16-2008
If you’re brave enough to trade against the trend you could make big money. The following are the "Fast Money" traders' high risk and high reward plays for the consumer sector.

-
MA
Mastercard Inc - $168.39
- 0.00%
- $173.12
I think Mastercard (MA) is a buy, says Guy Adami. It will probably get beaten up on the back of Thursday’s Amex news, but it’s a different story.

-
NILE
Blue Nile - $48.21
- -1.15%
- $48.14
Blue Nile (NILE) is my brazen consumer trade, says Jeff Macke. They’re an on-line jeweler that’s way off their high.

-
BONT
The Bon-ton Store - $4.00
- +1.27%
- $3.98
If you have a huge contrarian bend and you’re bullish the consumer, look at Bon-Ton (BONT) says Karen Finerman. However, personally, I'm not bullish the consumer.

-
IACI
Iac/interactiveco - $16.38
- -1.15%
- $16.56
I recommend betting with Barry Diller and buying IAC/InterActiveCorp (IACI), Pete Najarian says.
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