Fast Money's Media Trade
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Date updated:02-04-2009

Rich Greenfield, a media analyst for Pali Research, came on to the show to talk about upcoming earnings reports in the media industry. Greenfield said the industry has been hit hard by the decline in ad spending, especially local ad spending, which he said has "collapsed."

symbol name last price % change open
  • +
  • VIA.B
    Via.b
  • $0.00
  • N/A
  • $N/A

As for trades, he said he liked Viacom (VIA), which he called a pure cable network; Discovery Communications(DISCA); and Cablevision(CVC), which he calls the "best name" in 2009 because of its quality asset base, $2.40 free cash flow and a trading price of $16.

People owning VIA.B also tend to own: CTXSCBSCVCDISCANWSAGNBHP

TheStreet.com Rating: No Rating What is this?

  • +
  • DISCA
    Discovery Communi
  • $30.79
  • +2.39%
  • $30.10

As for trades, he said he liked Viacom (VIA), which he called a pure cable network; Discovery Communications(DISCA); and Cablevision(CVC), which he calls the "best name" in 2009 because of its quality asset base, $2.40 free cash flow and a trading price of $16.

People owning DISCA also tend to own: BVFLBTYALBTYKLCAPALINTAMTEXPE

TheStreet.com Rating: C- What is this?

  • +
  • CVC
    Cablevision Syste
  • $25.48
  • +3.03%
  • $24.96

As for trades, he said he liked Viacom (VIA), which he called a pure cable network; Discovery Communications(DISCA); and Cablevision(CVC), which he calls the "best name" in 2009 because of its quality asset base, $2.40 free cash flow and a trading price of $16.

People owning CVC also tend to own: AAPLADIAMDBRCMCSCOGOOGMOT

TheStreet.com Rating: C- What is this?

  • +
  • CBS
    Cbs Corp Cl B
  • $13.29
  • +4.48%
  • $12.93

Or if you’re looking for a stock to short, Grreenfield suggests CBS [CBS] and News Corp [NWS].

People owning CBS also tend to own: DISGOOGNWSTWXVIAYHOOAAP

TheStreet.com Rating: C- What is this?

  • +
  • NWS
    News Corporation
  • $14.60
  • +3.18%
  • $14.36

Or if you’re looking for a stock to short, Grreenfield suggests CBS [CBS] and News Corp [NWS].

People owning NWS also tend to own: CBSDISGOOGTWXVIAYHOOAAPL

TheStreet.com Rating: C- What is this?

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