Date updated:11-05-2008
Anthony DiClemente, Barclays Capital entertainment and broadcasting analyst, joined the traders to talk about the media complex.

-
CBS
Cbs Corp Cl B - $13.17
- -2.80%
- $12.86
He said that advertising dollars are way down. He told viewers he wants to upgrade media names like CBS(CBS), Disney(DIS), News Corp.(NWS) and General Electric(GE), but advertising and consumer dependency are difficult to monetize at this time.

-
NWS
News Corporation - $13.69
- -3.66%
- $13.52
He said that advertising dollars are way down. He told viewers he wants to upgrade media names like CBS(CBS), Disney(DIS), News Corp.(NWS) and General Electric(GE), but advertising and consumer dependency are difficult to monetize at this time.

-
DIS
Walt Disney-disne - $30.35
- -0.85%
- $30.07
He said that advertising dollars are way down. He told viewers he wants to upgrade media names like CBS(CBS), Disney(DIS), News Corp.(NWS) and General Electric(GE), but advertising and consumer dependency are difficult to monetize at this time.

-
GE
Gen Electric Co - $15.94
- -1.48%
- $15.49
He said that advertising dollars are way down. He told viewers he wants to upgrade media names like CBS(CBS), Disney(DIS), News Corp.(NWS) and General Electric(GE), but advertising and consumer dependency are difficult to monetize at this time.

-
VIA
Viacom Inc Cl A - $31.62
- -1.22%
- $31.11
“Perhaps Viacom [VIA] and Discovery [DISCA] are worth a look on valuation,” says Diclemente, “but I wouldn’t buy just yet.”

-
DISCA
Discovery Communi - $31.57
- -0.88%
- $31.19
“Perhaps Viacom [VIA] and Discovery [DISCA] are worth a look on valuation,” says Diclemente, “but I wouldn’t buy just yet.”

-
GOOG
Google Inc. - $579.76
- -1.02%
- $571.58
He explained that Google(GOOG) and Apple(AAPL) have shown that the best forms of distribution are very important.

-
GOOG
Google Inc. - $579.76
- -1.02%
- $571.58
He explained that Google(GOOG) and Apple(AAPL) have shown that the best forms of distribution are very important.
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too hard pick a winner out all of them
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