Fast Money's Death Of The Yellow Pages Trades
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Created by barrons2
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Date updated:03-11-2008

Investors had to call for help last week after shares of yellow pages publisher R.H. Donnelly plunged more than 60% to their lowest in 17 years. The final nail in the coffin came this week, as the economy weakened further and paper costs continued to rise. What's the trade as the death of the yellow pages seems inevitable.

symbol name last price % change open
  • +
  • RHD
    N/a
  • $0.41
  • 0.00
  • $0.41

I wouldn’t short RHD right now, counsels Karen Finerman. They have a great deal of debt on the books and typically people who use the yellow pages are people who have just moved to a new neighborhood. With home sales down that’s not good for RHD, either.

People owning RHD also tend to own: DOXTIEACASAPHFDCGSFGWW

TheStreet.com Rating: D What is this?

  • +
  • MSFT
    Microsoft Corpora
  • $29.01
  • +0.07%
  • $28.88

Look at Microsoft (MSFT), Google (GOOG) and ValueClick (VCLK) she counsels as longer term plays. - Karen Finerman

People owning MSFT also tend to own: AAPLAMDCSCODELLGOOGIBMINTC

TheStreet.com Rating: B What is this?

  • +
  • GOOG
    Google Inc.
  • $566.76
  • +0.76%
  • $563.39

Look at Microsoft (MSFT), Google (GOOG) and ValueClick (VCLK) she counsels as longer term plays. - Karen Finerman

People owning GOOG also tend to own: AAPLAMDCSCODELLIBMINTCMSFT

TheStreet.com Rating: B What is this?

  • +
  • GOOG
    Google Inc.
  • $566.76
  • +0.76%
  • $563.39

Look at Microsoft (MSFT), Google (GOOG) and ValueClick (VCLK) she counsels as longer term plays. - Karen Finerman

People owning GOOG also tend to own: AAPLAMDCSCODELLIBMINTCMSFT

TheStreet.com Rating: B What is this?

  • +
  • VCLK
    Valueclick
  • $10.35
  • -0.48%
  • $10.41

Look at Microsoft (MSFT), Google (GOOG) and ValueClick (VCLK) she counsels as longer term plays. - Karen Finerman

People owning VCLK also tend to own: AFFXCAWCHKEMYLVLOBRLERES

TheStreet.com Rating: D What is this?

  • +
  • FMCN
    Focus Media Holdi
  • $12.81
  • -1.76%
  • $13.23

Also check out Focus Media, (FMCN) adds Pete Najarian.

People owning FMCN also tend to own: AMATAMTAMXBIDUKRYRACKSTP

TheStreet.com Rating: C- What is this?

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