Cramer's Ways To Play Soft Goods Rotation
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Date updated:05-14-2009

"I think the soft-goods rotation is more of a statement about the dollar than anything else -- we hit seven-week lows yesterday on our currency." - Jim Cramer

symbol name last price % change open
  • +
  • JNJ
    Johnson And Johns
  • $62.31
  • +0.60%
  • $61.82

I think the soft-goods rotation is more of a statement about the dollar than anything else -- we hit seven-week lows yesterday on our currency. That could be the answer to the conundrum about how we could be in "recovery" mode and yet still have the rally by the likes of Coke (KO), Johnson & Johnson (JNJ), Merck (MRK) and Pfizer (PFE).

People owning JNJ also tend to own: AAAIGIBMINTCJPMKOMSFT

TheStreet.com Rating: B What is this?

  • +
  • KO
    Coca Cola Co The
  • $57.48
  • +1.05%
  • $56.69

Coke works basket-wise, although I expect it to run into a lot of resistance at the strike price.

People owning KO also tend to own: AAAIGIBMINTCJNJJPMMSFT

TheStreet.com Rating: No Rating What is this?

  • +
  • MRK
    Merck Co Inc
  • $36.46
  • +3.20%
  • $35.45

I think the soft-goods rotation is more of a statement about the dollar than anything else -- we hit seven-week lows yesterday on our currency. That could be the answer to the conundrum about how we could be in "recovery" mode and yet still have the rally by the likes of Coke (KO), Johnson & Johnson (JNJ), Merck (MRK) and Pfizer (PFE).

People owning MRK also tend to own: CCATDEFNMFREGEKO

TheStreet.com Rating: B- What is this?

  • +
  • PEF
    Ps Ftse Rafi Euro
  • $35.931
  • 0.00%
  • $N/A

I think the soft-goods rotation is more of a statement about the dollar than anything else -- we hit seven-week lows yesterday on our currency. That could be the answer to the conundrum about how we could be in "recovery" mode and yet still have the rally by the likes of Coke (KO), Johnson & Johnson (JNJ), Merck (MRK) and Pfizer (PFE).

People owning PEF also tend to own: CLGISJNJKKMBKOLLL

TheStreet.com Rating: No Rating What is this?

  • +
  • LLL
    L-3 Comm Hldgs In
  • $77.53
  • +0.32%
  • $76.81

I wish they would reach for Lilly (LLY), which makes more sense from a growth perspective, but it is J&J that's the fave.

People owning LLL also tend to own: CBICXFMDLBTYANBRNWSPTEN

TheStreet.com Rating: B- What is this?

  • +
  • CL
    Colgate Palmolive
  • $83.97
  • -0.53%
  • $84.12

They also reach for Colgate (CL), although here you really should be thinking about a euro vs. dollar trade, and Colgate is a Latin America vs. dollar trade

People owning CL also tend to own: QQQQTIFBACCVXFMDGOOGMSFT

TheStreet.com Rating: A What is this?

  • +
  • SGP
    Sgp
  • $0.00
  • N/A
  • $N/A

The weak-dollar players also used to reach for Schering-Plough (SGP), which was the most overseas-dominated, but now you have to play that with Merck, and I am only so-so on Merck's plans.

People owning SGP also tend to own: AMGNAPABACCCOPCVXDOW

TheStreet.com Rating: No Rating What is this?

  • +
  • WYE
  • $0.00
  • 0.00%
  • $N/A

Nevertheless, a combined MRK-SGP is better than a combined Pfizer-Wyeth (WYE) in my opinion, so I would go with it.

People owning WYE also tend to own: ARXTCALPCAMH.OBFXIGSTLJTXKMP

TheStreet.com Rating: No Rating What is this?

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