Cramer's Take on Top 10 Most Searched Stocks from 7-31-08
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Date updated:07-31-2008

This portfolio gives Jim Cramer’s recent take on the Top 10 Most Searched Stocks on TheStreet.com from the prior trading day.

symbol name last price % change open
  • +
  • SBUX
    Starbucks Corpora
  • $21.33
  • -1.30%
  • $21.50

“Starbucks (SBUX) is a year away from a turn. The current turmoil is the natural progression of a huge reformation of the company. You simply are not going to get a lot of whole eggs after Howard Schultz's omelet-making. This story is not a tale of woe. It is a tale of over-expansion and management that had too much on its plate. It is a tale of bad Starbucks locations and a lack of attention to detail. It is the detail that McDonald's (MCD) showed years ago, before it's revamping. At that time, the stock visited the teens and no one believed that it could pull itself out of the hole of dirty stores, a stale menu and a lack of growth. In fact the headlines are so similar it is amazing that people don't remember the timeline that it took for MCD to turn: 18 months. The stock did not anticipate the turn, it did not discount it ahead of time, so you had ample opportunity to get it, but most didn't take it. The MCD strategy, which was powerful enough to last through the deaths of not one, but two fantastic CEOs, was back-to-the-basics: a slowdown in domestic expansion, and increased exposure to underpenetrated areas overseas. Like Starbucks, MCD was making money the whole time. Unlike SBUX, the stores themselves had become un-inhabitable and the service stunk. All of that changed and it seemed like a miracle. I think we will get that to happen again. It will require a lot of patience and a lot of blood spilled and many bad headlines, but it will happen. You have to be aware that it will happen by plowing through each quarter to see if we are closer. Right now, the end of the denials is upon us. The company's closing stores, getting its act together domestically, while rolling out new stores in under-penetrated regions. That was page one of the MCD book, too. Give it some time. Is the stock investible? Not yet. But don't you dare sell it if you own it.”

People owning SBUX also tend to own: AAPLBRCMBTUCCJCNQCTRPGG

TheStreet.com Rating: B- What is this?

  • +
  • EK
    Eastman Kodak Co
  • $4.03
  • -1.95%
  • $4.14

From a recent Mad Money show: "No, that's a serial disappointer. I know they do great digital imaging and are taking on Hewlett-Packard (HPQ), but I'm in the don't-buy camp."

People owning EK also tend to own: AESAKSAMRAMTDAMZNCECOCLF

TheStreet.com Rating: E+ What is this?

  • +
  • IO
    Ion Geophysical C
  • $5.86
  • -1.51%
  • $5.99

From a recent Mad Money show: "Don't mess with that one. I'd rather see you in Core Labs (CLB)."

People owning IO also tend to own: AAPLHALLVLTSIMGAUYGLWGMO

TheStreet.com Rating: D What is this?

  • +
  • F
    Ford Motor Co
  • $8.81
  • +0.92%
  • $8.80

From a recent Mad Money show: "Ford is too hard. The problem with Ford is the common stock is not the best way to play it. I can't recommend the common stock."

People owning F also tend to own: AEPAMPAOCCAGCSXEIXGNW

TheStreet.com Rating: C- What is this?

  • +
  • DHT
    Dht Maritime
  • $4.03
  • -0.49%
  • $3.75

From a recent Mad Money show: "I only like two tankers, Nordic American Tanker Shipping (NAT) and Frontline (FRO). Don't mess with any of the others."

People owning DHT also tend to own: AAPLBHPCMCSAFXIGMRMAMCD

TheStreet.com Rating: C What is this?

  • +
  • VZ
    Verizon Commun
  • $31.87
  • +1.72%
  • $31.44

From a recent Mad Money show: "The analysts love Comcast (CMCSA), but I like Verizon and I am not worried about FiOS."

People owning VZ also tend to own: AAAIGIBMINTCJNJJPMKO

TheStreet.com Rating: B- What is this?

  • +
  • THOR
    Thoratec Corporat
  • $30.27
  • +1.14%
  • $29.93

From a recent Mad Money show: "I have to revisit ... I have to take a rain-check ... I haven't finished my research."

People owning THOR also tend to own: CAKECYTCLOWSSDCLMCOPCVC

TheStreet.com Rating: B What is this?

  • +
  • HBAN
    Huntington Bancsh
  • $3.76
  • 0.00%
  • $N/A

From a recent Mad Money show: "I'm still not going to get behind it ... the world changed with Merrill Lynch (MER), but how many times does the world change?... you scale-sell into a rally."

People owning HBAN also tend to own: ASBCCCNQCOVEPDHWGKMP

TheStreet.com Rating: D What is this?

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