Date updated:01-10-2008
"And one of those opportunities has arrived, said Cramer, when four companies recently took a lesson from Donald Trump and fired three CEOs and one chairman. Cramer examined each of these firings to see which ones will make money." -- Jim Cramer

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SBUX
Starbucks Corpora - $14.82
- -0.67%
- $14.78
That all changes now that Schultz is back at the helm, Cramer said. He compared the company's turnaround to that of McDonald's (MCD), a stock he owns for Action Alerts PLUS. Coincidentally, McDonald's also brought back key executives to spur innovation and growth.

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BSC
Elements Bg Sm Cp - $9.16
- 0.00%
- $8.83
Bear is a firm that's now known for its exposure to mortgage-backed bond trading, Cramer points out, "and changing the CEO won't fix that." Bear Sterns is a stock that investors should not touch, Cramer said. The company has a lot more work to do to clean up its reputation and balance sheet. Cramer recommended Merrill Lynch (MER) as an alternative to Bear Sterns.

-
SLM
Slm Corp. - $6.16
- 0.00%
- $6.68
Sallie Mae's business is changing, Cramer said, with more students opting for grants instead of loans and more graduates defaulting on the few loans they have. Business is so bad, Cramer inducted CEO Albert Lord to the top spot on his "Wall of Shame."

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KKD
Krispy Kreme Doug - $4.00
- 0.00%
- $3.76
Krispy Kreme, Cramer says, "is sinking, no matter who runs it." It has a history of no real earnings and closing stores because franchisees are losing money. Cramer said he "would not touch KKD with a 10-foot pole."
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A. MCD and YUM with no doubt in mind. I am
long both.
A. The only one I own : SLX,
too hard pick a winner out all of them
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