Date updated:07-30-2009
"Secular vs. cyclical. Same old debate. That's what I think about the Amazon (AMZN) and Microsoft (MSFT) situations, as well as Google's (GOOG) business." - Jim Cramer

-
AMZN
Amazon.com - $129.66
- +0.52%
- $127.51
I think that Amazon's weakness in its core business of books and DVDs is secular and in some ways deliberate, and in other ways technological overrun and competitive concerns. Book sales are just awful in this country, and the decision to go Kindle ruins profit margins. Apple (AAPL) made this decision with the iPod, but in that case it was Warner Music's profit margins, to use the classic example.

-
COST
Costco Wholesale - $60.06
- -0.69%
- $60.30
Amazon is cannibalizing its own business. DVDs? Lowered prices, competition from Costco (COST), Netflix (NFLX) and Wal-Mart (WMT) all weigh on this one.

-
NFLX
Netflix - $59.97
- -0.48%
- $59.57
Amazon is cannibalizing its own business. DVDs? Lowered prices, competition from Costco (COST), Netflix (NFLX) and Wal-Mart (WMT) all weigh on this one.

-
WMT
Wal Mart Stores - $54.28
- -0.48%
- $54.53
Amazon is cannibalizing its own business. DVDs? Lowered prices, competition from Costco (COST), Netflix (NFLX) and Wal-Mart (WMT) all weigh on this one.

-
DIS
Walt Disney-disne - $30.01
- -0.66%
- $30.07
Plus, as NBC Universal and Disney (DIS) found, there is a secular decline in library building that has taken everyone by surprise.

-
MSFT
Microsoft Corpora - $29.62
- -0.54%
- $29.67
Microsoft is a product-cycle-driven company, and this is the quarter that there's a gap. That's happenstance. There is a secular decline in Windows use, but I still don't think it's an issue. Cyclical enterprise concerns are serious but curable with a better second half for IT spend.

-
GOOG
Google Inc. - $569.964
- -0.53%
- $569.99
Google's tough because it really is doing well in terms of secular growth -- business is still going their way off of print -- but there was cyclicality to ad spend, and we don't want to see cyclicality when it comes to Google. Nevertheless, this one's selling at less than 1 times growth rate. It's a damaged stock more than it is a damaged company, and I expect that it can roar back when the economy turns.

-
GOOG
Google Inc. - $569.964
- -0.53%
- $569.99
Google's tough because it really is doing well in terms of secular growth -- business is still going their way off of print -- but there was cyclicality to ad spend, and we don't want to see cyclicality when it comes to Google. Nevertheless, this one's selling at less than 1 times growth rate. It's a damaged stock more than it is a damaged company, and I expect that it can roar back when the economy turns.
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