But to hear any player in the group, especially new player Cadbury, say encouraging things could bring people back to kick the tires, if not buy.

Cadbury (CBY) might be the call today. This candy maker's forecast about rising gross margins flies in the face of everyone from Hershey (HSY) to ConAgra (CAG), from Heinz (HNZ)to General Mills (GIS).

Cadbury (CBY) might be the call today. This candy maker's forecast about rising gross margins flies in the face of everyone from Hershey (HSY) to ConAgra (CAG), from Heinz (HNZ)to General Mills (GIS).

Please don't forget Heinz, which is the player most "like" Wrigley (WWY) in terms of brand name and size, although it sold at a much lower multiple to Wrigley on the takeout.

Cadbury (CBY) might be the call today. This candy maker's forecast about rising gross margins flies in the face of everyone from Hershey (HSY) to ConAgra (CAG), from Heinz (HNZ)to General Mills (GIS).

Most people have been scared to death of owning packaged goods since the last quarterly reports, as every company struggled to raise prices to meet inputs. I still feel the pain of Tyson Foods' (TSN) Richard Bond when he talked about the travesty of ethanol, where 30% of the corn crop goes to make 3% of the gasoline.

And, in light of the positive initiatives of Clorox (CLX), yesterday -- dividend boost, buyback -- there's lots of ways to think you could make money here.

Stocks like Pepsi and Coke and Proctor (PG) are famously (or infamously) option-pinned, so be careful about being aggressive. But this Cadbury makes me want to look again.