Cramer's New Management Plays
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Date updated:04-26-2007

On the 4-25-07 Mad Money show, Cramer told us that "every so often a new CEO comes into a company and makes an immediate difference."

It's rarer when this happens with a "behemoth," and rarer still when it happens to two behemoths at once.

It is because of this strength in leadership at Coke and Pepsi that Cramer wants people to buy the stocks.

symbol name last price % change open
  • +
  • KO
    Coca Cola Co The
  • $57.27
  • -1.19%
  • $58.09

Coke had "pathetic" growth and looked like a "goner." But then its CEO, Neville Isdell, turned it around, Cramer said. Neville expressed his unhappiness with the company's stagnation, something no one else in management was willing to admit. He also hired new a marketing team and got Coke's international sales rolling again, he said. It's moved, but is not done going up. "We are only starting to see the fruits of Neville's work," he said. Cramer said that KO is moving up to anywhere between $51 to $60.

People owning KO also tend to own: AAAIGIBMINTCJNJJPMMSFT

TheStreet.com Rating: B What is this?

  • +
  • PEP
    Pepsico Inc
  • $62.76
  • -1.40%
  • $63.58

Cramer said he believed that Pepsi couldn't get much better. But then Indra Nooyi stepped in as CEO and "pumped new life" into Pepsi's Frito-Lay division by introducing healthy snacks, he said. Now the company's growth is accelerating from 5% to 7%, and things should only get better for Pepsi under Nooyi's leadership. Another aspect of Pepsi that Cramer likes is that the company is "embracing youth." It had some of the most popular commercials during the Super Bowl, which not only targeted young people, but also were created by young people. Cramer said PEP is looking at $67 to $75.

People owning PEP also tend to own: ADMAVPBF-BBTICLCVSDEO

TheStreet.com Rating: B What is this?

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