Date updated:08-14-2007
From 8-14-07:
"Calling it a "hideous" day on Wall Street, Cramer again urged investors to find opportunities away from banks, creditors and mortgage companies.
Insisting that he was not going to hide from Federal Reserve Chairman Ben Bernanke's "version of Apocalypse Now," Cramer said he believes that the Fed is willing to take the recession.
However, he assured viewers that food stocks will outperform the market and put investors into the black."
"We're talking about brands tonight," said Cramer, re-emphasizing the importance of brand strength. Investors can make "big money" in buying into companies that recognize this principle, he said.

-
KFT
Kraft Foods Inc - $26.80
- -1.54%
- $27.23
Cramer spotlighted cyclical companies Kraft Foods (KFT) and Procter & Gamble (PG) as being in a capital preservation phase. In turn, both companies are in a position to sell their less profitable brands, Cramer said. Additionally, during a recent conference call, Kraft CEO Irene Rosenfeld discussed the company's becoming "leaner," he said.

-
PG
Procter Gamble - $62.87
- +0.11%
- $62.94
Cramer spotlighted cyclical companies Kraft Foods (KFT) and Procter & Gamble (PG) as being in a capital preservation phase. In turn, both companies are in a position to sell their less profitable brands, Cramer said.

-
GIS
Gen Mills Inc - $68.72
- -0.43%
- $68.85
Ad Age Magazine echoed these thoughts (that food stocks will outperform the market and put investors into the black) in a recent piece, according to Cramer, who said he appreciated like-minded companies such as General Mills (GIS), PepsiCo (PEP) and ConAgra Foods (CAG).

-
PEP
Pepsico Inc - $63.19
- +1.10%
- $62.53
Ad Age Magazine echoed these thoughts (that food stocks will outperform the market and put investors into the black) in a recent piece, according to Cramer, who said he appreciated like-minded companies such as General Mills (GIS), PepsiCo (PEP) and ConAgra Foods (CAG).

-
CAG
Conagra Food Inc - $22.52
- +0.40%
- $22.49
Ad Age Magazine echoed these thoughts (that food stocks will outperform the market and put investors into the black) in a recent piece, according to Cramer, who said he appreciated like-minded companies such as General Mills (GIS), PepsiCo (PEP) and ConAgra Foods (CAG).

-
THS
Treehouse Foods I - $35.20
- 0.00%
- $N/A
First up was Treehouse Foods (THS), which has been on an "acquisition spree" of late, Cramer said. Though a "risky" stock, Cramer said, the company "owns" its markets. Among the brands Treehouse owns are Santa Fe, Del Monte and Oxford, with a foreseeable purchase of Kraft's line of salad dressing. Treehouse posted a year-over-year profit increase of 42% in the second quarter.

-
BGS
B&g Foods Inc - $8.70
- 0.00%
- $N/A
The second stock Cramer mentioned was B&G Foods (BGS - Cramer's Take - Stockpickr). The company, which was featured on "Mad Money" in July, is known for purchasing "neglected brands," such as Ortega, Cream Of Wheat and Underwood. Cramer considers B&G a "conservative" investment, pointing out that net sales were up 12.3% from the preceding quarter. He suggested buying B&G for its yield.
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A. The only one I own : SLX,
too hard pick a winner out all of them
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