Cramer's Direct Selling Stock Plays
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Date updated:03-19-2008

Repeating his mantra "There is always a bull market somewhere," he told viewers that direct selling is one of those markets.

symbol name last price % change open
  • +
  • TUP
    Tupperware Brands
  • $33.09
  • -0.78%
  • $33.28

Direct sellers do well as the economy slows, and Cramer said he likes Tupperware for both its 2.5% yield and the fact that 85% of the company's business is overseas.

People owning TUP also tend to own: ALSKTWMAAUKAKZOYBCSBTI

TheStreet.com Rating: B What is this?

  • +
  • HLF
    Herbalife Ltd.
  • $44.73
  • -2.25%
  • $45.40

He said Herbalife (HLF) would be his second choice in this sector. Since Cramer interviewed Herbalife's CEO on Nov. 7, the company's stock has risen a quick $10 a share. While this makes Herbalife too high to recommend, Cramer still likes the stock on any weakness.

People owning HLF also tend to own: RACKCHKPCOSIEGYFTDMVLNATH

TheStreet.com Rating: A What is this?

  • +
  • AVP
    Avon Products Inc
  • $42.84
  • -0.26%
  • $42.53

Finally, Cramer noted the once-hated Avon (AVP) as another strong player in the direct-selling market. He said that about 75% of Avon's sales come from overseas, and the company has exposure in the bull markets in Brazil and China. He recommended buying half a position in Avon now and waiting for any weakness to purchase the other half.

People owning AVP also tend to own: AAADPBACBRK-BBUDCSCOCX

TheStreet.com Rating: B What is this?

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