BusinessWeek Customer Service Elite
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Created by Mikey Smith
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Date updated:02-26-2007

These are the top 15 public companies that own the top customer service brands as ranked by BusinessWeek magazine.

symbol name last price % change open
  • +
  • FS
    Fs
  • $0.00
  • N/A
  • $N/A

"When a Four Seasons executive says the luxury chain has an "obsession to be perfect," he means it. In 2006, just 2% of guests reported major problems with their hotel stay, halved from 4% in 2005."

People owning FS also tend to own: GGHDMOTMSFT0069.HKBIDBRBY.L

TheStreet.com Rating: B- What is this?

  • +
  • GM
    Gen Motors
  • $4.13
  • +4.82%
  • $4.01

(Cadillac) "Servicing a vehicle at a Cadillac dealer after the warranty expires is a top-notch experience, customers report. The brand scored at least 47 points higher than the industry average on all six related factors."

People owning GM also tend to own: CMEICEISESAMCBATMMS

TheStreet.com Rating: E+ What is this?

  • +
  • JWN
    Nordstrom Inc
  • $14.88
  • -6.47%
  • $15.50

"Nordstrom's famed service levels didn't disappoint our respondents. Customers ranked the courtesy of the Seattle-based department store chain's people tops among all retailers."

People owning JWN also tend to own: AAPLAMRCOSTDEGOOGGSITA

TheStreet.com Rating: C What is this?

  • +
  • TM
    Toyota Mtr Cp Ads
  • $66.54
  • +0.20%
  • $67.15

(Lexus) "At Lexus, there's no quesiton good service builds loyalty: More than 91% of customers said they would "probably" or "definitely" return to the dealer for customer-paid maintenance services."

People owning TM also tend to own: AXAFDXNOKNUERTPSLBCBA

TheStreet.com Rating: B- What is this?

  • +
  • UPS
    United Parcel Svc
  • $53.41
  • -3.63%
  • $54.87

"This global shipping giant ranked high on delivery timeliness and drivers' knowledge and flexibility. Only 1% of UPS customers reported problems with the service they received."

People owning UPS also tend to own: COPCOSTCSCOIACIMRVLNWSQCOM

TheStreet.com Rating: C What is this?

  • +
  • SBUX
    Starbucks Corpora
  • $9.99
  • -2.25%
  • $10.04

"Starbucks baristas, no surprise, ranked high on their levels of friendliness, knowledge and availability. With almost 9,000 locations in the U.S., it's no wonder they also did well on convenience of locations."

People owning SBUX also tend to own: CMECVSDELLEBAYGEGSLEH

TheStreet.com Rating: C- What is this?

  • +
  • MAR
    Marriot Int Cl A
  • $19.93
  • -7.86%
  • $21.19

(THE RITZ-CARLTON) "Sure, it's what you'd expect from a luxury hotel, but the Ritz gets it right, guests say. Ninety-seven percent of customers report that their reservations were accurate, and just 4% reported a billing error."

People owning MAR also tend to own: COSTDNAFCXMCDAAPLGOOGAB

TheStreet.com Rating: C What is this?

  • +
  • LUV
    Southwest Airline
  • $8.94
  • -2.19%
  • $9.04

"It's not just the low fares that customers "LUV" at Southwest. The airline's check-in process, and particularly its kiosks, won significantly higher than average scores from customers."

People owning LUV also tend to own: BUDDELLMDTMSFTPFEPGRWMT

TheStreet.com Rating: C What is this?

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