"When a Four Seasons executive says the luxury chain has an "obsession to be perfect," he means it. In 2006, just 2% of guests reported major problems with their hotel stay, halved from 4% in 2005."

(Cadillac) "Servicing a vehicle at a Cadillac dealer after the warranty expires is a top-notch experience, customers report. The brand scored at least 47 points higher than the industry average on all six related factors."

"Nordstrom's famed service levels didn't disappoint our respondents. Customers ranked the courtesy of the Seattle-based department store chain's people tops among all retailers."

(Lexus) "At Lexus, there's no quesiton good service builds loyalty: More than 91% of customers said they would "probably" or "definitely" return to the dealer for customer-paid maintenance services."

"This global shipping giant ranked high on delivery timeliness and drivers' knowledge and flexibility. Only 1% of UPS customers reported problems with the service they received."

"Starbucks baristas, no surprise, ranked high on their levels of friendliness, knowledge and availability. With almost 9,000 locations in the U.S., it's no wonder they also did well on convenience of locations."

(THE RITZ-CARLTON) "Sure, it's what you'd expect from a luxury hotel, but the Ritz gets it right, guests say. Ninety-seven percent of customers report that their reservations were accurate, and just 4% reported a billing error."

"It's not just the low fares that customers "LUV" at Southwest. The airline's check-in process, and particularly its kiosks, won significantly higher than average scores from customers."