Date updated:01-02-2007
In its January 1st, 2007 issue the financial weekly had a fascinating article on the relationship between a companies philanthropic contributions and its future profits. In it they sited a study by Professor Baruch Lev of NYU’s Stern School which concluded that if viewed the same way an investment is, every dollar given to charity by a company resulted in a 200% to 300% return in profits. To quote the article:
“That corporate charity has the potential to boost a company's bottom line makes perfect sense. Think of McGraw-Hill supporting literacy programs, Coca-Cola funding Olympic teams, or Avon Products sponsoring its "Breast Cancer Crusade." Activities like these, especially if well-promoted, might help keep the loyalty of present customers, while attracting new ones. Not surprisingly, according to two different surveys cited by Lev, Petrovits and Radhakrishnan, a much large proportion of respondents say they would do business with a firm whose philanthropy they rate as "high" than with one whose philanthropy they rate as "low."
The magazine provided a list of the 15 largest donors in 2005 based on the Chronicle of Philanthropy, and those are the companies that make up this portfolio. In the description for each stock is the amount the company donated in Cash and Goods.

-
PFE
Pfizer Inc - $17.62
- +0.34%
- $17.67
Cash Donations: $99.2 Million Goods Donations: $1,518.9 Million

-
MRK
Merck Co Inc - $33.22
- -1.16%
- $33.73
Cash Donations: $60 Million Goods Donations: $979 Million

-
BMY
Bristol-myers Squ - $23.25
- -0.39%
- $23.41
Cash Donations: $70.9 Million Goods Donations: $688 Million

-
JNJ
Johnson And Johns - $60.87
- -0.59%
- $60.90
Cash Donations: $127.4 Million Goods Donations: $464.5 Million

-
MSFT
Microsoft Corpora - $29.12
- +0.38%
- $29.07
Cash Donations: $61 Million Goods Donations: $272 Million

-
TWX
Time Warner Inc N - $31.91
- +0.66%
- $31.77
Cash Donations: $58.9 Goods Donations: $234.9

-
WMT
Wal Mart Stores - $52.97
- +1.26%
- $52.59
Cash Donations: $273.3 Goods Donations: $0.0

-
MO
Altria Group Inc - $18.97
- -0.52%
- $19.23
Cash Donations: $124.9 Million Goods Donations: $64.9 Million
- Top Professional Portfolios
- 1. Navellier & Associ...
- 2. Fidelity Contrafund - ...
- 3. Argus Management
- 4. Charlie Munger
- 5. Calamos Advisors
- show all
- Top Do-It-Yourself Portfolios
- » John Shier
- » Joy
- » tsamanuli Portfolio 1
- » Albo's First Portfolio
- » Fundsonly Portfolio 1
- show all
- Most Viewed Portfolios
- » Warren Buffett
- » George Soros
- » T. Boone Pickens - BP Cap...
- » Carl Icahn
- » Renaissance Technologies
- show all
By Roberto Pedone Posted on Nov. 12, 2009 According to CNBC’s “Fast Money” traders, stocks continued to move higher this week, maintaining their strength off the ...
By Jonas Elmerraji Posted on Nov. 11, 2009 Recently we put our short-squeeze focus on smaller stocks; this week we’re going large-cap. With higher trading volumes, mo...
By Jonas Elmerraji Posted on Nov. 10, 2009 After six straight days of gains, the markets are taking a breather today, which gives us the chance to focus our attention b...
By Roberto Pedone Posted on Nov. 9, 2009 Financial-Services Bull: Barron’s talks with Anton Schutz, portfolio manager at the Burnham Financial Industries Fund (BURFX)...
A. The only one I own : SLX,
too hard pick a winner out all of them
These are the stocks from Jim Cramer's Oct. 30 Lightning Round. We list the stocks on which he is BULLISH and BEARISH.... more
Analyst Downgrades for Nov. 2, 2009. Read more here. more
These are some of the stocks mentioned on TheStreet.com TV on Sept. 2. Click the URL below each stock to watch the videos. more













Comments not available