Barrons Most Philanthropic Companies Portfolio - Stockpickr! Your Source for Stock Ideas

Barrons Most Philanthropic Companies

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Created by Omid Malekan

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Date updated:01-02-2007

In its January 1st, 2007 issue the financial weekly had a fascinating article on the relationship between a companies philanthropic contributions and its future profits. In it they sited a study by Professor Baruch Lev of NYU’s Stern School which concluded that if viewed the same way an investment is, every dollar given to charity by a company resulted in a 200% to 300% return in profits. To quote the article:

“That corporate charity has the potential to boost a company's bottom line makes perfect sense. Think of McGraw-Hill supporting literacy programs, Coca-Cola funding Olympic teams, or Avon Products sponsoring its "Breast Cancer Crusade." Activities like these, especially if well-promoted, might help keep the loyalty of present customers, while attracting new ones. Not surprisingly, according to two different surveys cited by Lev, Petrovits and Radhakrishnan, a much large proportion of respondents say they would do business with a firm whose philanthropy they rate as "high" than with one whose philanthropy they rate as "low."

The magazine provided a list of the 15 largest donors in 2005 based on the Chronicle of Philanthropy, and those are the companies that make up this portfolio. In the description for each stock is the amount the company donated in Cash and Goods.

PFE
Pfizer Inc
$17.62
+0.34%
$17.67

Cash Donations: $99.2 Million Goods Donations: $1,518.9 Million

People owning PFE also tend to own: BR MRK MSFT MWRK UL USG WU

TheStreet.com Rating: C+ What is this?

MRK
Merck Co Inc
$33.22
-1.16%
$33.73

Cash Donations: $60 Million Goods Donations: $979 Million

People owning MRK also tend to own: ACAS CLP HPQ PHI SHFL VZ BR

TheStreet.com Rating: B- What is this?

BMY
Bristol-myers Squ
$23.25
-0.39%
$23.41

Cash Donations: $70.9 Million Goods Donations: $688 Million

People owning BMY also tend to own: ACF BRK-A BRK-B CNQ DJCO DUK FRX

TheStreet.com Rating: B What is this?

JNJ
Johnson And Johns
$60.87
-0.59%
$60.90

Cash Donations: $127.4 Million Goods Donations: $464.5 Million

People owning JNJ also tend to own: AA AIG IBM INTC JPM KO MSFT

TheStreet.com Rating: B What is this?

MSFT
Microsoft Corpora
$29.12
+0.38%
$29.07

Cash Donations: $61 Million Goods Donations: $272 Million

People owning MSFT also tend to own: AAPL AMD CSCO DELL GOOG IBM INTC

TheStreet.com Rating: B What is this?

TWX
Time Warner Inc N
$31.91
+0.66%
$31.77

Cash Donations: $58.9 Goods Donations: $234.9

People owning TWX also tend to own: CBS DIS GOOG NWS VIA YHOO DENN

TheStreet.com Rating: D+ What is this?

WMT
Wal Mart Stores
$52.97
+1.26%
$52.59

Cash Donations: $273.3 Goods Donations: $0.0

People owning WMT also tend to own: AIG ALL BAC C CAT CBS COP

TheStreet.com Rating: B What is this?

MO
Altria Group Inc
$18.97
-0.52%
$19.23

Cash Donations: $124.9 Million Goods Donations: $64.9 Million

People owning MO also tend to own: AA ALL APC BUD COP CVX DOW

TheStreet.com Rating: C What is this?

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