After tumbling nearly 25% in the past month or so, Colgate trades in the low 60s. It could rally to the high 70s as earnings climb and the company's market share grows.

Honda is trading at its lowest earnings multiple in a decade. The stock looks like a buy, but investors would be wise to wait for signs of an industry revival before scooping it up.

Schwab has swiftly fallen from its customary rich, growth-stock valuation to a far more reasonable one. While the shares could remain captive to broad-market anxieties, if markets merely stabilize and trading volume fails to collapse, they could easily approach 20 again. Schwab now trades at less than 16 times trailing earnings and 14 times prevailing forecasts for 2009 of $1.15 a share, versus a typical historical multiple near 20. For a company that steadily brings a 30% return on equity, with a pretax profit margin near 40%, that's not pricey.

American Express shares are off 61% so far this year, but if the credit-card company successfully navigates the financial crisis, they could easily rise 50% by the end of 2009.

Despite uncooperative energy costs, Oil-Dri's profits had grown at a steady 15% clip over the past five years -- one reason it has outperformed the market and risen 230% since 2001. Yet shares near 17 fetch just 13.5 times 2008 earnings, below the 17 times for household products stocks. The real surprise over the years is that the small Chicago company has not been snapped up by a conglomerate. The family of CEO Daniel Jaffee controls the company through super-voting shares and seems to relish its independence. As the market leader in private-label cat litter, Oil-Dri supplies customers like Wal-Mart (WMT), so thriftier Americans switching to generic store products should help keep its profits high and dry. Meow.

Historically, buying below book value is a great investment move, but Citigroup (C), down 67% this year, is attracting few buyers. Options trading suggests lower lows, even after the stock slumped to a 52-week low of $8.27 Thursday. "There's real fear in Citigroup. People don't like blue-chip stocks priced in single digits," says Steve Sosnick, financials trader for Interactive Brokers' Timber Hill market-making unit. Citigroup is attracting November and December buyers of puts that will pay off if the stock falls below $2.50 or $5.

Keiser's colleague, Bernstein hardware analyst Toni Sacconaghi, says intentions to spend on enterprise tech were down across all categories except storage, which has been in consistent demand because of increased regulatory pressure to save, store and back up data. CIOs plan to spend less on personal computers, printers and mainframes next year while virtualization -- software that increases computer efficiency without additional servers -- remains hot. That's good news, Sacconaghi says, for industry leader VMware (VMW) and storage giant EMC (EMC), which owns a controlling stake in VMWare. At least somebody has a reason to look forward to 2009.

Keiser's colleague, Bernstein hardware analyst Toni Sacconaghi, says intentions to spend on enterprise tech were down across all categories except storage, which has been in consistent demand because of increased regulatory pressure to save, store and back up data. CIOs plan to spend less on personal computers, printers and mainframes next year while virtualization -- software that increases computer efficiency without additional servers -- remains hot. That's good news, Sacconaghi says, for industry leader VMware (VMW) and storage giant EMC (EMC), which owns a controlling stake in VMWare. At least somebody has a reason to look forward to 2009.