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Kardashian Marriage Down, Stocks Follow - 6507 views
NEW YORK (Stockpickr) -- Just a few weeks before the season premiere of "Kourtney & Kim Take New York" and only 72 days after she married basketball player Kris Humphries, Kim Kardashian is filing for divorce. Their wedding reportedly cost $10 million, but according to the New York Post, it brought in almost $18 million for the happy -- or unhappy, as the case may be -- couple.
What does Kardashian's divorce mean to the companies invested in her and her family? At Stockpickr, we track several stocks associated with the notorious Kardashian family in our Kardashian Family Stocks Portfolio, including Time Warner (TWX) -- Time's People magazine reportedly shelled out $2.5 million for exclusive photo rights to the Kardashian-Humphries nuptials; Disney (DIS) -- both Kim and brother Rob have been contestant's on ABC's "Dancing With the Stars"; and Sears (SHLD) -- Kim and her sisters, Khloe and Kourtney, have a clothing line with the company, called the Kardashian Kollection.
All but one of the stocks we track are in the red today. (CBS (CBS), loosely associated with the family due to mom Kris Jenner's occasional guest host spots on "The Talk," is up 13 cents, or about 0.5%, at $25.93.) The biggest loser is Disney, off 93 cents, or 2.5%, at $35.28, followed by General Electric (GE), which along with Comcast (CMCSA) owns NBCUniversal, which owns E!, the network responsible for the original "Keeping Up With the Kardashians" reality show and all of its spinoffs. GE is off by 38 cents, or 2.2%, at $16.88, while Comcast is losing 11 cents, or 0.4%, at $23.75.
None of the moves is particularly notable in today's overall action, which has the Dow off 1.2% and the S&P 500 down 1.3%. Regardless, knowing the Kardashians, they'll find some way to spin the divorce in their favor -- and that of their sponsors. Perhaps E! can broadcast the divorce proceedings in a sequel to "Kim's Fairytale Wedding: A Kardashian Event," which aired earlier this month.
Have a stock you think should be added to the Kardashian Family Stocks Portfolio? let us know below in the comments.