Cramer's Smart Fashion Stocks

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From 5-31-07:

"Is the intellectual property of apparel, the brand of apparel, beginning to win out over the stores that sell it?

That's what I am pondering as I watch Ralph Lauren (RL) and VF Corp. (VFC) go up endlessly, even as the stores that sell the products go sideways or down.

Now, with the incredible new products from Ralph Lauren -- including this American initiative at Penney's (JCP) and the Chaps work at Kohl's (KSS), I am beginning to believe that the power, the gross margin, is shifting in Lauren's favor. It has already shifted to VF courtesy of its excellent proprietary brands and its jettisoning of its commodity bra brand, which can be so-called "footballed" by the retailers.

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