Barron's Most Philanthropic Companies


In its January 1st, 2007 issue the financial weekly had a fascinating article on the relationship between a companies philanthropic contributions and its future profits. In it they sited a study by Professor Baruch Lev of NYU’s Stern School which concluded that if viewed the same way an investment is, every dollar given to charity by a company resulted in a 200% to 300% return in profits. To quote the article:

“That corporate charity has the potential to boost a company's bottom line makes perfect sense. Think of McGraw-Hill supporting literacy programs, Coca-Cola funding Olympic teams, or Avon Products sponsoring its "Breast Cancer Crusade." Activities like these, especially if well-promoted, might help keep the loyalty of present customers, while attracting new ones. Not surprisingly, according to two different surveys cited by Lev, Petrovits and Radhakrishnan, a much large proportion of respondents say they would do business with a firm whose philanthropy they rate as "high" than with one whose philanthropy they rate as "low."

The magazine provided a list of the 15 largest donors in 2005 based on the Chronicle of Philanthropy, and those are the companies that make up this portfolio. In the description for each stock is the amount the company donated in Cash and Goods.

Most Viewed Portfolios

View All


5 Breakout Stocks Under $10 Set to Soar

10.31.14 | 02:13 PM

DELAFIELD, Wis. (Stockpickr) -- There isn't a day that goes by on Wall Street when certain stocks trading for under $10 a share don't experience m...

Sell These 5 Scary Stocks Before It's Too Late

10.31.14 | 10:31 AM

BALTIMORE (Stockpickr) -- It may be Halloween, but some of the scariest stuff you see today might be in your portfolio. Must Read: Warren Buffett'...

More Articles
blog comments powered by Disqus
brokerage partners
connect with Stockpickr
Fan us on FaceBook
Follow us on Twitter